The Juilliard School of Music ran a tiny ad in The Sunday Times. At this time the school was on Claremont Avenue in Morningside Heights near Columbia University. The Manhattan School of Music is there now. Juilliard's predecessor, the Institute of Musical Arts, had been founded in 1906. In 1926 it merged with the Juilliard Foundation, founded in 1920. The two institutions remained separate until they were formally combined in 1945 to form the Juilliard School of Music. That year composer William Schuman , the winner of the first Pulitzer in music, became president. He revamped the curriculum and introduced a bachelor of science program. The school did not yet have its famous acting school.
Bloomingdale's offered an array of religious goods, perfect for the Easter season, in its Lexington balcony. Mostly they were things that would appeal to the city's Catholics -- medals, rosaries, holy water founts and crucifixes. Potted plants and flowers were available at the street store flower shop, which would be open on Easter Sunday from 8 am to 2 PM. Every proper lady would complete her Easter costume with gloves and the store had washable white gloves, from $2.50 to $4.95, including one "ladylike classic just in from England." Pearls were a traditional accessory, even for teen girls in their sloppy joes, and a strand of simulated pearl was $5.98 in the jewelry department in the Lexington Arcade.
Jay Thorpe at 24 W. 57th Street, advertised an assortment of long and short gloves, including those one might wear with an Easter suit and long, elegant evening gloves for a formal night out. They had the season's rage, the straw leghorn hat, at $22.75 and featured Breathless Perfume by Charbert.
Hammer Galleries, run by controversial business tycoon and art collector Armand Hammer and his brother Vincent, announced an important sale of a private Boston collection of 19th century jewelry. In addition to art, the gallery then bought and sold antique jewelry. It was located on Fifth Avenue near 54th Street in 1946. Hammer, although a financial supporter of the Republican Party who moved in elite social circles, had close business ties with the Soviet Union, which made him a suspicious character to some. He was a major art collector in his own right.
Hearn's department store at 14th and Fifth announced the opening of a riding shop on the second floor for California western ranch wear and English-style riding apparel. It also advertised diamond engagement rings for $250 to $350 and perfumes.
Other advertisers:
Roaman's "for the larger woman" featured a dramatic drape dress in rayon crepe in black or navy with decorative pin at shoulders. 29.95 at 20 W. 39th.
Old Hickory Furniture Company, Martinsville, Indiana, Showroom at 40 W. 51st, Rockefeller Plaza
Plastic Center. "America's ultra-modern paint store." 875 Avenue of America's (at 31st) and in White Plains
Liberty Music Shops. Featured the Georgian, a new Magnavox radio-phonograph combination. Stores on Madison Avenue at 50th and 67th St.
Franklin Simon- blouses from Joan Kenley
Beshar's 23 W. 49th- Broadloom carpets
Bar Mart. Claimed to be the only store of its kind with everything for the home bar. 62 W. 45th
Canterbury haberdashers to women. 'White gloves for the first Easter Parade since 1941!" From $1. It was a chain with multiple locations in Manhattan as well as in Jackson Heights and Forest Hills.
Lamont watches. 597 Fifth Avenue, 10th floor- $37.50
Selby. 36th at Fifth. Advertised a woman's walking shoe at $5.60. Shoe stores then carried a variety of widths.
Ansonia Fifth Avenue. at Fifth between 39th and 40th,and 49 W 34th between Fifth and Sixth. Advertised flatties, open-toed shoes that were "perfect round the clock wear.' $5.98.
The back of the book ads cam be found here.There are a lot.