Business Ads in The New Yorker

Union Oil of California took an ad announcing that stockholders' net profit average was $258 in 1945, the average dividend was $137.49 and the average wage it paid was $274 a month. Most of its stockholders, the company said, were in the West. “America’s fifth freedom is free enterprise,” the ad reminded readers.

Wright Aircraft Engines ran “Flight Forum,” a column of "newsy" items touting air freight. Dictaphone was a control center for alert management while Audiodiscs were for fine transcriptions. Bank of America said its new publication "The California Trend" could help you find real-profit opportunities in this large and still growing market, and its blue and gold Bank of America Travelers Cheques were available through authorized banks and agencies everywhere.

New York Trust offered special checking accounts for women that were convenient, cost only ten cents per check and had no minimum or average daily balance requirements. McCall’s reminds advertising and marketing executives that while “He builds house..She makes a home.” The magazine claimed to reach 3,500,000 homes, making it a potent medium for telling women about new products and ideas. The Oregon Journal urged advertisers to consider Portland’s favorite newspaper.