Abraham and Straus, Namm's, Martins, Oppenheim Collins. Mays and Loeser's department stores on Fulton Street all were heavy advertisers in the April 14 Brooklyn/Queens/Long Island section of the Sunday News. Other Brooklyn stores represented in the section include the Sweetsex Bridal Salon on DeKalb off Fulton, and Lane Bryant whose Brooklyn store at 18 Hanover Street touted simulated leather plastic handbags, fur coats in its fashion basement and clothes for the mother-to-be in its maternity shop. William Wise & Son sold jewelry, stationery, and silverware.
The big advertisers among the stores under the El on Jamaica Avenue in Jamaica were Gertz department store and the five-floor Montgomery Ward retail outlet. Queens had secondary shopping hubs on Main Street in Flushing and on Steinway Street in Astoria. Hempstead was the retail center for Long Island, with some upscale shops and department stores clustered as well in Garden City, which were not News advertisers. The large full-service stores in the outer boroughs had multiple floors, including fashion basements, like their Manhattan counterparts. Women's suits, dresses, coats and furs were the main items advertised but the prominent ad space given children's clothing, housewares and Easter baskets reflected the family-orientation of the outer boroughs and suburban counties. Among other Jamaica Avenue stores that ran ads that Sunday were Carson’s, Stevens, Greenwold's Jewelers, (also on Main Street, Flushing), the modestly priced clothing store Ruby Lake, Metropolitan Fashion and Beedy's, with “four large floors to choose outfits for the entire family.” There also was an abundance of furniture stores, some of which also sold clothing, and reupholstery shops. The presence of clothing in furniture store was an outgrowth of their pioneering in selling on credit.
Uneeda, the only store advertising men's suits and coats along with kids and women's clothing, had stores on Jamaica Avenue and in Brooklyn and Astoria. Michaels Brothers had stores at 5th Avenue at 9th Street in Brooklyn and on Main Street and Jamaica Avenue in Queens. Long Island Outfitters had stores in Brooklyn, Jamaica Avenue, Flushing and Hempstead; women's suits ands coats were the featured products. Goodwin's had Fulton Street and Jamaica Avenue stores.
Multiple ads for heating and plumbing systems, oil burners, hardware and yard supplies, vacuum cleaners, Venetian blinds, fluorescent light fixtures, refrigerator repairs and storm windows reflected the life of homeowners in these counties. Several firms offered to buy or refurbish old Singer drop-table sewing machines.
Among the more interesting items for sale that day were quilted, glazed chintz closet accessories at A&S. Oppenheim Collins had the Dinette Honey “brunch” coat, quilted scuffs for $1.19, and a deluxe gift set of the highly popular “Evening in Paris” scent for $2.75 including perfume, cologne and talcum powder. If you didn't want to smell like everyone else, Oppenheim Collins also had Tuya, an exotic fragrance from South America for $2.50, $4.50 and $8; and Corday, an alluring eau de cologne, with two scents: Jet cast a captivating spell for $1.50 and Tzigane provoked the gypsy in you for $2.00. If you scored big this weekend at the track and were in an extravagant mood, Rima’s new Jim Brady watch inspired by the glamour of Diamond Jim Brady was $71.50 at Greenwold at 161-03 Jamaica Avenue and Main Street, Flushing and at Wood in Hempstead, Bay Shore and soon in Huntington.
An outfit offered to wash your walls with a new sanitary machine. The E.Z. Flip Toasters at Hyde’s in Flushing, Sunnyside and Port Washington, had a flip button to open the toaster and automatically turn the toast. Montgomery Ward's had five large floors packed with thousand of values including white enamelware pots, aluminum double roasters, sauce pans, Silex coffee makers and dinnerware services for eight at $12.49 and $13.95. You also could catch a demonstration of Trimz wallpaper at Ward's. Long Island Rubber Co on Hillside Avenue had tires
Meat-starved Brooklynites could turn to Namm’s basement food market on Monday where for one day broilers were 39 cents, veal chops 29 cents, fresh chopped beef 29 cents, top quality sliced boiled ham 39 cents for half pound, Tom River N.J. eggs grade A were 49 cents a dozen in carton, and sugar-cured corned beef boneless brisket was 40 cents a pound.
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