Workshop 2
Carrying out research to be able to understand the context of the design problem.
Embedded Files
Aspire to be an independent learner. Click here to learn how.
Take me back to the 'design ventura' main page
What is a target audience?
What is a target audience?
This video explains what is meant when we consider target audience. By understanding who you are designing for you will be much better placed to meet their requirements.
User-centred design is at the core of all good modern product design practice.
The 2021-22 Competition Brief
Student Brief.pdfThinking activity - everyday life
Thinking activity - everyday life
Use the worksheet to create a timeline of an average day of a person that you know. It could be you or a member of your family.
Consider the physical objects, items and products that you interact with.
Are they efficient? Do they work as intended? Are they frustrating? Is anyone excluded from using them due to physical or mental disability?
Read the task details before attempting the exercise.
Product Analysis Exercises
Product Analysis Exercises
These are intended to get you thinking about existing products in the context of other users. Try using the question prompts on both the list below and the worksheet to get you thinking. Write in full sentences wherever possible.
Help me carry out a product analysis
What is the intended target audience?
What is the USP (unique selling point)?
Why do you think it is sold in the Design Museum Shop?
Does it fit with other products sold in the shop?
Think about the quality and feel of the product, how well it works ergonomically and practically?
What materials have been used?
What manufacturing processes have been used?
Is it a sustainable product and why?
Could it be more sustainable?
Is it an accessible product and why?
Could it be more accessible?
Is it an education product and how does it aim to educate?
What is the price and what in the design adds to its value?
Analyse the packaging or lack of packaging, could it be improved in terms of material, design, sustainability or storytelling?
Is the branding effective?
Does this product improve everyday life? How?
Are any of the products a rethink of an existing design?
How have they changed the design from the original?
How does the product compare with other similar products on the market?
Page updated
Report abuse