BensonS guidelines

CLIENT OVERVIEW

About

Market Position & Competitors

Target Audience

Key challenges/ Opportunities

Predominantly a bedframe retailer with bedroom furniture add on's, Bensons are one of the biggest bedframe companies in the UK.

Officially known as 'Bensons for Beds' , they have recently rebranded and all guidelines can be found here :

P:\VM8002_BENSONS\BRAND_GUIDELINES

Benson's also stock a number of brand mattresses including :

Slumberland, Naturals, Silent Night, Eve, Hypnos, Stapes & iGel

https://www.bensonsforbeds.co.uk

Bensons positions itself as the leading sleep solutions specialist dedicated to making sleep better for everyone.

Bensons retail to everyone in the UK. From your first time buyer to the older generation so all sets need to be inclusive and not too niche.

They like their beds to appeal to the standard UK householder and renter - very normal UK style rooms with nothing too grand.

Opportunities:

Eve Sleep has now been added as part of the Bensons brand. This gives CCW an opportunity to onboard the brand as part of the standard CGI operation for Bensons, plus a related marketing activity.
Bensons are challenging the market and wish to lead the market position. This gives CCW the opportunity to excel no just our imagery but offer new creative solutions to help the client achieve this position.

Challenges:

As with all retailers in 2023, Bensons are remaining cautious with their spend. They will always look for opportunities to save on the budget.