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CLIENT OVERVIEW
CLIENT OVERVIEW
About
Market Position & Competitors
Target Audience
Key challenges/ Opportunities
About
About
Wickes is a home improvement retailer and garden centre, based in the United Kingdom with more than 230 stores throughout the country. Its main business is the sale of supplies and materials, for homeowners and the building trade.
https://www.wickes.co.uk/
Market Position & Competitors
Market Position & Competitors
Wickes are probably the second largest DIY store in the UK.
Homebase https://www.homebase.co.uk/
Screwfix https://www.screwfix.com/
Magnet Kitchens https://www.magnet.co.uk
Wren Kitchens https://www.wrenkitchens.com/
Victoria Plum www.victoriaplum.com
Victorian Plumbing https://www.victorianplumbing.co.uk/
TaRGET aUDIENCE
TaRGET aUDIENCE
Wickes appeal to mainly Expert DIYers, Trade professionals and general home improvers.
They trade as a one-stop-shop for all home improvement needs.
DIY = Do It Yourself
Key Challenges / Opportunities
Key Challenges / Opportunities
Opportunities
Lots of different categories allowing us to showcase our expertise in other areas such as flooring and wall coverings. They are also trying to develop their kitchen & bathroom configurators which could be a massive opportunity for CCW. We have built a really good relationship with the bathroom team so will continue to improve on it and build new relationships elsewhere in the business.
Challenges
There are a lot of seasonal stock changes with big ticket items which means a constant turnaround of content needed.
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