Embedded Files
CCW PROCESS
CCW PROCESS
Client and CCW teams
Workflow diagram
‘Standard’ project example
Briefing checklist
Client & CCW Teams
Client & CCW Teams
Jon Hills
Jon Hills
Account Director
Laura McELROY
Laura McELROY
Account Manager
Yoanna Kirkova
Yoanna Kirkova
Project Manager
bensons CONTACTS
bensons CONTACTS
Lara Purcell
Director of Marketing & InnovationResponsibility: Overall marketing operations.
Contact Point: Jon Hills /// Notes: Never CC, Never ProofHQ
Lisa Richards
Head of MarketingResponsibility: Day to day running of the marketing & content team.
Contact Point: Jon Hills /// Notes: Never CC, Never ProofHQ
Michelle Tunstall
Senior Marketing ManagerResponsibility: Above the line marketing.
Contact Point: Jon Hills /// Notes: Never CC, Never ProofHQ
Adam Greenwood - CC in emails
Graphic Design ManagerResponsibility: Adam will mainly liaise with Jon H about upcoming briefs and any new content Bensons may need. Adam is the most senior member of the team so he will get involved when needed to make decisions.
Email: adam.Greenwood@bensonsforbeds.co.uk
Contact Point: Jon Hills /// Notes: Always CC, Always include in ProofHQ shares
Olivia Allcock - Day to day contact
Digital Asset Management ExecResponsibility: Will be able to make decisions on all things Bensons. Where she is unsure she will escalate with Adam internally. Olivia works with Faisal to create briefs and to gather the information we need to run the projects. Olivia will primarily write the lifestyle briefs and along with Faisal will review and approve the shaders, cut outs and lifestyle images.
Email: Olivia.Allcock@bensonsforbeds.co.uk
Contact Point: Producers /// Notes: Always CC, Always include in ProofHQ shares
Faisal Bhatti - CC in emails
Digital Asset AssistantResponsibility: Faisal is less involved in the day to day running of projects but is usually tasked with perparing cut out briefs and supplying them to us.
Email: faisal.bhatti@steinhoffretail.co.uk
Contact Point: Producers /// Notes: Only CC in for Harveys Jobs, Only include in Bensons ProofHQ shares
Workflow Diagram
Workflow Diagram
Standard Project Example - CUT OUTS
Standard Project Example - CUT OUTS
BENSONS WILL SUPPLY A CUT OUT BRIEF WHICH DETAILS THE PROJECT DEADLINE, PRODUCT MODELS REQUIRED, FABRICS TO BE SHOWN, NUMBER OF CUT OUT IMAGES REQUIRED, FILE TYPES NEEDED AND FINAL NAMING CONVENTIONS.
IF WE NEED TO MODEL NEW PRODUCTS WHICH ARE AVAILABLE IN THE UK THE CAPTURE TEAM WILL TRAVEL TO SCAN & REF THE PRODUCT. IF PRODUCT IS NOT AVAILABLE BENSONS WILL SUPPLY TECH & IMAGERY TO FACILITATE MODELLING. IF NEW FABRICS ARE REQUIRED BENSONS WILL POST PHYSICAL SAMPLES FOR US TO CAPTURE IN THE MANCHESTER STUDIO.
PM WILL SUPPLY SCANS & REFS TO THE MODELLING TEAM. ONCE MODELS ARE READY FOR REVIEW THE MODELLER WILL UPLOAD A MODEL PREVIEW IN F-TRACK. IF READY FOR CLIENT THE PM WILL SHARE FOR REVIEW VIA PROOF HQ. ONCE APPROVED THE MODELS WILL BE GIVEN TO THE CUT OUT TEAM.
PM WILL PROVIDE PBR SCANS & COLOUR CORRECTED IMAGES OF THE SAMPLES TO THE SHADER DEV TEAM. ONCE SHADERS ARE READY FOR REVIEW THE ARTIST WILL UPLOAD PREVIEW IN F-TRACK. IF READY FOR CLIENT THE PM WILL SHARE FOR REVIEW VIA PROOF HQ. ONCE APPROVED THE SHADERS WILL BE GIVEN TO THE CUT OUT TEAM.
THE CUT OUT TEAM WILL BUILD A FUSION SHEET BASED ON THE CLIENT SKU LIST AND WILL COMBINE THE MODELS AND SHADERS TO CREATE THE FINAL IMAGES REQUIRED. BENSONS STANDARD STUDIO AND LIGHTING SETUP WILL BE UTILISED. ONCE READY THE CUT OUTS ARE DELIVERED TO CLIENT VIA WETRANSFER. THEY ARE NOT REVIEWED AGAIN BECAUSE THE MODELS AND SHADERS HAVE BEEN APPROVED PRIOR.
TRUE LIFE SWATCHES (TLS) WILL ALSO BE SUPPLIED IF WE HAVE CREATED A NEW FABRIC.
Standard Project Example - LIFESTYLES
Standard Project Example - LIFESTYLES
BENSONS WILL SUPPLY A SIMPLE LIFESTYLE BRIEF WHICH SPECIFIES THE SET TO BE REHASHED, PRODUCT AND FABRICS. THEY'LL ALSO INCLUDE SOME EXAMPLE LIFESTYLE IMAGERY AND NOTES WHICH OUTLINE THEIR DESIRED OUTCOME. THE LS BRIEF WILL SPECIFY WHETHER OR NOT AN ANIMATION IS REQUIRED.
FOR ALL STANDARD BENSONS REHASHES THE STYLING TEAM WILL PREPARE A ONE PAGE SB. THE ROOM WILL HAVE A FULL PROP AND DECOR UPDATE BUT THE ARCHITECTURE AND CAMERAS WILL REMAIN UNCHANGED.
THE PM AND STYLIST WILL PRESENT THE APPROVED SB TO THE 3D ARTIST TEAM. IF AN ANIMATION IS REQUIRED THE ARTIST WILL BE MADE AWARE AND ASKED TO USE A 3D BACKGROUND.
TYPICALLY WE'LL HAVE A DRAFT A, B & C INTERNALLY BEFORE SHARING WITH BENSONS FOR REVIEW. ONCE READY THE SET IMAGERY WILL BE SHARED WITH OLIVIA, FAISAL, ADAM AND LAUREN (FURNITURE ONLY PROJECTS) FOR REVIEW. ONCE APPROVED THE IMAGES WILL BE DELIVERED TO CLIENT VIA WETRANSFER.
IF AN ANIMATION IS REQUIRED THE ANIMATION TEAM WILL THEN SETUP THE RELEVANT CAMERAS AND RENDER A PREVIZ FOR CLIENT REVIEW.
Briefing Checklist
Briefing Checklist
Cutout Checklist
Cutout Checklist
Key information needed:
Key information needed:
Number of unique models required.
Number of materials/fabrics required.
Number of cut outs required.
Number of true life swatches required.
Final file type, crop/ratio and resolution required.
Modelling:
Modelling:
Are the items which need to be modelled based in the UK and available for CCW to scan & shoot? If yes, we need to make a cost-based decision on whether it is cost effective to travel to the location and scan the products required. Modelling from a scan is much faster but if only x1 item is available it may not be viable and better to work from tech drawings and imagery. Discuss with AD.
If scanning is not a possibility we must request technical drawings and images from client which contain enough detail to allow us to accurately model the items. If unsure check with the modelling team what they require prior to requesting information.
Texture/Material Creation:
Texture/Material Creation:
Request physical samples of the fabrics that the client has mentioned on their brief.
Colour correction is quite subjective so it's important to query at this stage whether client would like us to match colour to the physical sample or to some online reference they already have on their website.
Naming conventions
Naming conventions
The Naming Conventions tab of the cut out brief contains the file names/skus which client would like us to use for the cut out images. It's important to double check that the number of cut outs specified matches with the number of skus on the brief.
Notes:
Notes:
Double check the front page briefing tab with the models required in the naming conventions tab to ensure there are no mistakes in the brief.
Lifestyle Checklist
Lifestyle Checklist
Key information needed:
Key information needed:
Number of images required.
Is it a product swap, rehash or a brand new set?
Client product required in the lifestyle images. Double check if we have already modelled all of the products requested, if we haven't we'll need to charge for modelling.
Client props required in the lifestyle image. Client will only include props sold by Bensons on the brief. If we have not already modelled the props specified we will need to model them for the set.
Materials required on the client product. Normally we will have created the requested material as part of the cut outs brief, however, on occasion the client may brief in a unique material just for the lifestyle imagery.
Final file type, crop/ratio and resolution required.
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