This page covers the fundamentals of photographic composition
There are many 'rules' to composition and these are helpful to understand, but as long as the image delivers on it's intention, it is a success!
The below examples are great to know as either a starting point, or to help slightly adjust an image to create the desired effect.
Choosing the focal point of an image can be as easy as 'This is the product' or as difficult as 'Try to make sure all of our products really shine in one shot.'
When there is one clear element to focus on we call this Single Point Composition, and is a good starting point for exploring composition techniques.
Different placement of this focal point can evoke different feelings, convey size and importance, or simply allow space for other devices, e.g. copy or logos.
Breaking an image up using a grid can help to compose a shot with simple guides for balance.
Most common grids are 1/2 and 1/3. A guide added half way along the horizontal and vertical will help when looking for symmetry, whereas a 1/3 guide helps give visual balance without the need for symmetry, (see Rule of Thirds.)
1/2 guides will help centralize a subject
1/3 guides give balance to a shot and keep the focus clear