Lifestyle Workflow

The 'Lanes' to the left show who is responsible for each task or event, and the bottom 'ALL' lane is for something involving all team members on the project.

Blue boxes are tasks to be completed by the relevant team member, for example 3D PRODUCTION is a task to be worked on by the artist.

Yellow and orange shapes are events or decision options, for example DRAFT A is a review of the first draft and in the above digram is to be attended by Produce, Stylist, Lead Artist and Artist.

Producer, Product Info Manager, Art Director and Stylist will create briefing docs based on Client brief.
There will then be a Full team briefing involving the whole team whenever possible.

The objective of this brief should be:

- All team members are aware of and commit to timings set out by the producer
- Artist has enough information to work on project and any questions are answered or being chased by producer.
- Lead artist has a good overview of any Art Direction requirements and guidelines to assist Artists with creative decisions in the early stages of the project.

Artist works on 3D PRODUCTION to create DRAFT A

A small team review DRAFT A, this give styling and artists time to get the set to a good level before HOD's are involved.
Producer will chair the review and the key goals of this are:

- Production to check sets are on-track.
- Styling to check 3D production is in-line with the Styleboard.
- Lead Artist to input on Cameras and Lighting to ensure all artists on project are at a good level and on track.
- Artist to ask any questions that may have arisen in the first production stage.

Another round of 3D PRODUCTION is undertaken by the artist to create DRAFT B, which is then reviewed by the whole team:
- Artist to note any caveats before sharing with the team
- Other team members to review and comment, marking Discussion points.
- HOD's to asses if Draft is ready for client sharing or if DRAFT C must be created first.

If HOD's believe more work is needed before sharing, the artist will carry out another round of 3D PRODUCTION which will result in a DRAFT C review.
If DRAFT B was of a high standard and on-brief, then it will go to the client, essentially skipping the creation of DRAFT C.
Client feedback will be processed and fed back to the team by the producer, at which point the artist will make any required amends and create a FINAL DRAFT, this will then be QC'd by the relevant team members and if approved, will move on to preparing the final output.

Once approved, the artist can then prepare the files to complete the job, if this is, for example, a room-set that requires post-production in retouch, then PSD's with masks will be created, or if it is a batch job where Retouch is not required, final images will be saved out for the Producer to deliver.

This is a template for a starting point for all projects, but of course, projects can greatly vary in size, timescale, and complexity. But even if a job has to have a different number of stages, or other teams involved, this template will still be the starting point, with adaptations.

Any questions on this, please contact Grant or your Producer.