Flat CC reference -Â it is shot in the lightbox studio which has diffuse lighting. Should be used to double check the color accuracy. The diffuse map of the shader should be just a little bit darker than this reference and the hue should match exactly. Better visualises cutouts studio lighting although it not exactly the same.
Curved S shaped CC reference - shot in the Pantone box studio. The sample is curved into and S shape and the lighting of the studio is directional coming from the top. Should be used to double check the reflection highlights and glossiness of the material. Should not be used to check the color accuracy due to the fact the it has highlights and shadows. Very useful to double check the glossiness and falloff of shiny materials like velvets and leathers and not so much for fabrics which don't have much reflection like wool and cotton. Better visualises lifestyle scenes lighting which usually have one main directional lighting source coming from one side.