Sustained Investigation Six

12x12 in.

The idea for this work came out of seeing brands and wondering what they would look like in other brands font and form. I was thinking about this idea for a while but just did not excute it cause I was not sure how I wanted to do it. What I tried to do was have the brands be polar opposites or have some connection that is obivous or maybe a little more discreet. An example of this is Jaguar and Puma both brands that have big cats as there name. Or like Groupon and Rolls-Royce since I thought the idea of buying a Rolls-Royce through Groupon was just a funny idea. The whole reason for doing this was to get people to think about the brand and what it repersents through a different logo. Something else I did was also include the original logo of the brands and then an X in the middle to show the transformation.

The way I made this was in Illustrator and by going through 100s of different fonts and figuring out how to create and put them together. The colors used are all the official colors of the brand just so a font like Groupon which is pretty dull and normal is obivious once put in that bright green.

My favorite part of this work was studying fonts and seeing how they look within in other famous brands text. The one thing I might change is the background maybe add some more detail with the logos to make the foreground pop more.