Inclusion Project

9x10

For this project, I was inspired by Nike. I was really intrigued by the way Nike comes up with slogans and imagery to create a story. The whole idea behind this project was to try and follow the themes of Nike and how they do their branding around people and athletes. I followed the same font style and boldness of color with a duller background, so the words really make an impact on the reader.

The process of making this is composed of font searching, image searching, and then editing and composing text and images. I mainly used Illustrator and Photoshop to create the work. I grayscaled images trying to get the lighting right so it would not be too dark or light. I then created a slogan that I thought fit well with the images.

This project was pretty fun; it took longer than I actually thought, mainly coming up with the idea around the slogan. If I could change one thing, it would be to move the text around more and mess with the color and opacity.