Sustained Investigation One

12x12 in

Outside of class I worked on my first sustained investigation which featured logos and using them in different unique ways. I started by surfing through 1000s of logos to find the best ones to fit my city theme. One I complied a large amount I cut some and tried change to look up. I used the Cisco logo in the back to act as a bridge and the Paramount logo for mountains in the background. I sliced logos such as Adidas, Fox, Microsoft, Marlboro, AT&T, IBM, McDonald's, BP, and HBO. This was so I could create some different forms while keeping some the same to give variety through the work. The road in the foreground was made out of adidas logos pressed against each other since I found they looked to closest to a road out of the logos I found.

I tried sticking to vibrant colors to balance out with the very simple logos of some of the companies. I found that this made the eye move around the piece more. As well as not have everything blend in with each other and making some logos not appear as obvious

My favorite part of this project was figuring out how I could create different stacks of logos to create a building like structure. Also finding ways to convey my idea well enough that people get what they are looking at.