The Little Book of Big PR, 100+ Quick Tips to Get Your Small Business Noticed, by Jennefer Witter,  Amacom 2015

Smart little book to hit when you are starting to think about branding or building your business.  Takes a practical approach to what to do about LinkedIn and Facebook – do I need just a straight personal page, or personal with business highlights, or a business page?  And how much posting is too much on LinkedIn?  Answers questions about what to do for more professional marketing campaign – how to hire and what to expect from an agency.  Very interesting section all about CRM, cause related marketing, so important to millennials, with examples.