Smart little book to hit when you are starting to think about branding or building your business. Takes a practical approach to what to do about LinkedIn and Facebook – do I need just a straight personal page, or personal with business highlights, or a business page? And how much posting is too much on LinkedIn? Answers questions about what to do for more professional marketing campaign – how to hire and what to expect from an agency. Very interesting section all about CRM, cause related marketing, so important to millennials, with examples.