The Age of Surge

The Age of Surge, A Human Centered Framework for Scaling Company Wide Agility and Navigating The Tsunami of Digital, by Brad Murphy and Dr. Carol Mase, Reinvent Press, 2018 

The key word here is human-centered. 

And the key message is that once companies embody this new vision,  their living system composed of creative people allows previously untapped social forces to innovate.  Tapping these resources, however, means stepping outside the confines of an organizational restriction, outside of the familiar habits of command-and-control leadership, and outside of bureaucratic management practices.

Readers will be impressed with the innovation company companies, as well as the new material on teams.  There are a few surprises, like social memes -  the ideas, behaviors, speech, gestures or rituals that convey meaning and can be culturally transmitted.  It is this person-to-person transmission of the memes within a company's story that cause it to spread and take on a life of its own.  Putting the journey into a story makes the experience of transformation real for people.  Remember the old saying the corporate leaders determine the character, the behavior of organizations?  The genetic extension of this expression is what enables the surge, the focus on the authors' work on transformation.

Well organized and well-presented, including the actual book layout, cover and printing, The Age of Surge is a business/organization/innovation work to be read slowly and enjoyed for its own innovative thinking.  Well done!