Get Clients Now!

author Hayden, given additional boosts from social media and networks, it may not be as hard and as long as the traditional Industrial sales cycle that stretched into years.  Hayden offers a simple cookbook that includes self-tests checklists and other schematics that help get started.  With Get Clients Now! You will identify the ingredients missing from your current marketing activities, pick the right strategies and tools, and create a custom marketing plan.  This updated third edition includes more ideas to reach and filter bigger markets.   

And also included are some good sections on the emotional side of putting yourself “out there” – fear, rejection, speaking in front of groups, and picking yourself up and doing it all over again.  The author assures us that the process gets easier as it is repeated.

In the section “Another Word About Fear,” all the excuses and clues that come back from potential clients are translated into what they really mean to your practice.  “When you were told,” for instance, that “it's too expensive,”  Hayden says “What’s really going on” is “I decided to take a Hawaiian vacation instead.”  How about that?  And what does it mean if a prospect claims “We’re not ready to make a change?”  That says, according to Hayden, that “My boss doesn’t want headquarters to know there’s a problem!”

Look for excellent workable advice starting out, including how to develop a succinct description of services, and how to decide who your real customers are, and what to do with your website.  All of these first steps can take beginners months and months, and with mistakes along the way, not reading Hayden’s practical advice before jumping into the game is a mistake that will cost time and probably money.  A little preparation goes a long way….

Definitely recommended by The Mill Girl, a classic experiential learner