Guide to Communicating with Sellers of Listed Properties (Weekly Communication with Sellers)

(If you did not Receive an Offer at the Open House)

Day 7

Put in writing the results of the open house
1. How many total groups
2. How many groups with any interest
3. What was the feedback (positive and negative)
Pull Market data for the last 30 days
1. There is a good chance there are new listings or recently sold/pended that werent there when you met with the sellers to determine the list price. This new market activity may affect your list price.
Provide results of your initial marketing as follows:

Below is a small sampling of the current media blitz for your property & attached is the buyer/agent feedback we will provide weekly.

Please review at your convenience, here is a brief interpretation of the data:

MLS Buyer Search Matches – These are buyers who have a property match in MLS = x Buyer Matches
Zillow and Realtor gives us direct feedback as to what the local buyers think about the property in the form of views & property rankings.
Social Media, Facebook, Instagram, etc give us great insight into market saturation or engagement.
Showingtime will provide us with buyer/agent direct feedback after seeing the property & will be emailed automatically.

Reach out to us anytime if you have questions…

*Note: The stats provided are for informational purposes only & does not represent all marketing running for this property.

MLS MATCHES

ZILLOW REPORTING

FACEBOOK MARKETING

Day 14

Put in writing the results of any private showings
- How many total groups
- How many groups with any interest
- What was the feedback (positive and negative)
Give them some industry knowledge about the current state of the market
- Say “Here's what the experts are saying about the market” and provide a link to a KCM article.

Day 21

Repeat of day 7 with all the things we have done to market the property

Day 28

1. This should be an in person meeting

2. Pull Market data for the last 30 days

There is a good chance there are new listings or recently sold/pended that werent there when you met with the sellers to determine the list price. This new market activity may affect your list price.

3. “Are you as committed to getting your home sold as we are” conversation

4. Discuss next 30 days plan

MARKETING AND FEEDBACK REPORT

Hi SELLER,

Below is a small sampling of the current media blitz for your property. We are now 22 days on the market with extremely solid showings at 14 & all feedback pointing to a price reduction, we feel at this time we should reduce the price at this point to encourage more movement and or to get buyers to make an offer. There is a significant benefit to a price reduction in that we will capture all buyers that have looked but not made offers. Zillow & Realtor.com have identified in their algorithm that a price reduction will have significant benefits to getting additional buyer interest.

Please find the attached marketing campaign & Buyer Feedback, 100% said priced too high

Here is a brief interpretation of the data:

MLS Buyer Search Matches – These are buyers who have a property search & match in MLS.
Zillow gives us direct feedback as to what the local buyers think about the property in the form of views & property rankings.
Social Media, Facebook, Instagram, etc…give us great insight into market saturation, interest, and engagement. Like’s Comment’s & Share’s!
Showingtime will provide us with buyer/agent direct feedback after seeing the property & will be sent automatically.

Reach out to us anytime if you have questions…