How to Nurture your sphere of influence (SOI)

DAILY PLAN

NOTHING TO IT BUT TO DO IT!  Don't be that "I'll do it tomorrow person, I don't feel like it " 6 That shit is no bueno! 

ACTION=EVERYTHING and not just action one day, action everyday. 

1. FB HAPPY BIRTHDAYS- Go to facebook and see who has happy birthdays today for all your friends, not just A & B list.  Wish them a happy birthday and send an image with it. 

2.  FB POST ENGAGEMENTS- Go to your A and B lists you made on Facebook( Friend Lists) and interact, comment, post.  3 interactions per day minimum. ENGAGE DAILY w/ people. 

3.  LIFE EVENTS- Go to your FB.....A only list and look for any life events( anniversary, career, kids, bdays, ect).  Use a picture from their facebook and send them a card from

https://www.sendoutcards.com/app    Use the app, much easier.  This should only take 5 minutes to do and is very nice and thoughtful for your people! 

4.  ADD FRIENDS on FB- Add 5 Friends you know on facebook each day.  Facebook will suggests friends to you that you may know.  Add these suggestions if you know them which will trigger more suggestions from FB or search for people on your own. 

5.  OPTIONAL- Go the extra mile and add 3-5 followers on Insta & LinkedIn.  Also, add real estate agents on Facebook and linkedin.  Realtors are great to have as friends for 2 reasons....

- They list all their homes on Facebook and you will see listings you may have missed

- When you get a listing, you will want realtors as friends to see your listing.  

Top 5 Everyday

Prospecting
Appointments
Setup showings/CMA’s/Offers
SOI/Social Media
Personal Development, Mind, Health

WIN THE DAY!! 

WEEKLY

1.  SQUEEZE PAGES - see Ylopo  Training video here…. 

Open Houses to post on FB

• Open Houses campaign to email or text buyer leads, clients, SOI ( how you feel fit) 

2. COFFEE, LUNCH, COCKTAIL -Take total number of SOI Group A. Divide by 52. That's the number of meetings per week. Maximum 2 per week, 1 preferred.  You need to make this EFFICIENT or it will be a time suck! Make meetings near other meetings and back to back.  Combine it with fun on the weekends to catch up with friends.  Use this only for your SOI A List and schedule in ADVANCE ( 1-3 weeks out).  RELATIONSHIPS = BUSINESS

3.  CLOSING GIFTS  What closings do you have coming up this week? Plan in the calendar to deliver or send gifts timely.

Ship your gift to arrive when you want it to or are you delivering it?

Options:

1.  https://www.sendoutcards.com/app  great app to grab a picture off of facebook of your client and send them a photo card with a gift 

2. https://www.giftagram.com/us   various gifts to send to you client or you can deliver

3. https://bnapoliitalian.com/   localized nice upscale restaurant in W. Springfield.  Send gift card with a nice heartfelt card or use sendoutcards.com with  a gift card

4.  local flower shops - usually same day delivery

5.  https://www.icustomlabel.com/   design a custom Rovithis/Weingarten team logo with your name and buy a case of wine to give to clients with a label on it. 

6.  EVABOT  https://www.evabot.ai/   app is easier to use 

** Also, Evabot also has a scheduling feature where you can upload a CSV file with users email, or mobile and the date of event and the gift will be triggered on that day. OR  a “magical birthday gift” feature where Eva automatically collects the birthday when you send them a gift (Eva chats with the recipient to personalize the gift). So you can use either.  Check these features out to make your life easier! 

4.  POST CLOSING CHECKLIST - Use the email your TC sends to you in order to close out your deal and client.  Make sure all your past clients are in spreadsheets and added to your FUB groups. 

5.  Weekly Active Buyer Checklist - see HERE for a list of things to do with ACTIVE BUYERS

MONTHLY

1.  Look at ALL the birthdays you have on your SOI A List for the upcoming month.  You should do on the 25th of the month as a reminder for the upcoming month.

 Pick the A's you will send birthday gifts to and put it in your schedule to send them a gift ON TIME!

2.  Look at ALL your 1 year anniversaries for your past clients.  Call them and send a gift.  

3.  Call all your clients and friends for #'s 1 & 2 above

Gift options or 1 & 2 above....

1.  https://www.sendoutcards.com/app  great app to grab a picture off of facebook of your client and send them a photo card with a gift 

2. https://www.giftagram.com/us   various gifts to send to you client or you can deliver

3. https://bnapoliitalian.com/   localized nice upscale restaurant in W. Springfield.  Send gift card with a nice heartfelt card or use sendoutcards.com with  a gift card

4.  local flower shops - usually same day delivery

5.  https://www.icustomlabel.com/   design a custom Rovithis/Weingarten team logo with your name and buy a case of wine to give to clients with label on it. 

6.  EVABOT  https://www.evabot.ai/   app is easier to use 

4.  Look at all your past clients home anniversaries from last year and send them a 1 YEAR Anniversary gift and call them. You should do on the 25th of the month as a reminder for the upcoming month.

5.   NETWORKING EVENT - Schedule ONE business networking event to go to for the month or sign up for a group of some sort that you can do once a month w/ friends or people you haven't seen for a while.  This could be sports, hobbies, groups.... basically anything to talk to a LARGE number of people. 

Some business networking events include.....

BNI, Chamber of Commerce, Kiwanis Club, RHAGS( landlords.net), Western Mass Real Estate Investors, YPN( northampton area). Look on MASSLIVE, EventBrite, Meetup.com.  Events are everywhere.  Try to find one you like, that you can talk and get business, meet people, and have fun and/or get out of your element and challenge yourself. Anyone know of any good events or groups? .....please share.

6.  RR MONTHLY EVENT/GIVEAWAY - We will be doing this at our Monday meeting 1X per month together

• Email Blast

• Text Blast

• Post to FB A & B Lists

QUARTERLY

QUARTERLY MAILER - Optional for agents. Magnets, magazines or postcards. Send to SOI A List only. 

1.  John recommends American Lifestyle Magazine or House of Magnets for magnets w/ sports schedules, ect.  Magnets stay on fridges for a while so they are a good mailer.  People love the American Lifestyle magazine.  It will sit in their living room or bathroom for a while as well.  About $4 per magazine. 

OR do something fun, cheap and creative but it's good to try and mix up some hard mail to get into hands with all the other touches your SOI is getting. 

** Good times to mail would be March 1st, June 1st, September 1st. or if you are sending sports magnets, send out before the season begins.

Note: We will be sending holiday cards for our mailer in December.

2.  QUARTERLY SOI CALLS -  Dates TBD  and we will focus on SOI Calls 2X per year

YEARLY

1.  HOLIDAY CARDS & GATHERING - Rovithis Realty will be ordering cards and planning a holiday card gathering with some drinks, food and good company.  Bring your favorite pen to write out cards!    

Gathering Information from SOI

• Phone Numbers 

• Truepeoplesearch.com

• FB

• Emails

  • Search your email

  • Linkedin

  • FB

• Addresses

  • Xmas card list 

  • Public record

• D.O.B

  • Connvoters.com( CT only)

  • FB

• Host/organize events to meet people 

  • If your child is part of a group or team, host/organize the end of season party.

  • If you play fantasy football, host/organize the draft party

• Become a connector. Get to know people in your community, build relationships with them, then refer them! You want to be the person that your sphere thinks to call as a resource.  Ie I should call Steve, Im sure he has a guy for x (tree work, landscaping, window cleaning, surveying etc)

• Homebot.  Utilize this tool to send relevant information monthly to everyone you know that owns their home.