Sorting Customers into Contact Groups improves CRM and allows you a more efficient and measurable customer contact.
You can use Contact Groups to send segmented, bulk, personalised emails from BOS, or to facilitate the planning and execution of marketing campaigns or CRM campaigns.
CRM > Contact Groups.
There are two types of Contact Groups:
1. Static List - Static List is populated by adding contacts to the mail group manually and does not use SQL statements to pull the information.
2. Dynamic List - Dynamic List is populated by SQL similar to a report. The SQL for a Dynamic Contact Group must return all of the following fields named exactly as in the list below:
To select Dynamic List you must simply uncheck the Static check-box.
4. Add - This allows you to add Members to the Group. You can select from the drop down list in the Name field, which will auto-populate the remaining fields.
5. Members - This data grid shows the listed Members within this Group.
Find out how to set-up a Supplier Group and Customer Group for E-mailing here.