CRM (Customer Relationship Management) is business software that manages Customers, leads, marketing, sales opportunities and customer service efficiently. It is a multifaceted platform that stores and streamlines the elements that are crucial to developing, improving, and retaining your customer relationships.
It is a centralised program where the team can log and track customer interactions, and analyse these interactions and data throughout the customer lifecycle. This facilitates a constant improvement to business relationships with customers, assists in customer retention and drives sales growth.
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Prospective customers can be obtained in various ways: cold calling, e-mailing, events, etc. If a prospect is not ready to order now, maintaining contact and keeping them aware of your products means they may be ready to become a customer in the future.
Sending out a quote is not the final stage of prospecting. Keep hot leads, hot with ease!
It all starts with the customer. It’s vital for the health of your sales cycle to maintain updated customer information and your contact history.
Marketing creates favourable awareness of your products and services to prospective customers. Do it effectively and your sales pipeline will always be full.