20S16

Our class, 20S16, had initiated an online campaign ‘ Adopt don’t Shop’ via Instagram to raise awareness on the benefits of adopting pets as compared to buying them.

We distributed the work by forming 4 groups – research team who were tasked to find credible information on the benefits of adoption, pictures team who were tasked to design the post, captions team who were assigned to come up with creative captions, and management team who were in charge of posting and replying to comment or any inquiries. The different groups had to coordinate with one another to ensure that the project could be carried out smoothly.

Each group had played a vital role in ensuring that the pictures and information posted day-to-day on our Instagram account were reliable and eye-catching.

Instagram: @sajc.adoptdontshop