Sponsored VIDEO
U.S. Procedure (apply globally)
U.S. Procedure (apply globally)
When a sponsored project comes through, make sure that Production and Post Management are looped into the conversation if they aren't already. Sales or Creative should not reach out directly to Producers or APs to execute these programs without the knowledge of management.
These are key points we need to consider for any sponsored program:
Make sure to include Sergio on sponsored budget conversations to ensure we are capturing every aspect of production and follow standard budget workflow and protocol.
Production schedules on sponsored projects are generally longer than a standard piece to account for internal review and client review. Make sure you know what the turnaround time is for client notes (24-hours, 48-hours, etc.) and account for this in your schedule.
All sponsored projects must have a kick-off meeting with Production, Post, Design, R&C and Archival. These conversations affect budget and schedule and are important to have before a production plan can be finalized. This is the time to lay out deliverables, terms of project, client review timeline, and flag any potential schedule/budget issues that might occur.
Producers need to be communicating to program management if schedule changes are expected. Program managements job is managing client expectations and communicating schedules- so they need to be in the loop if anything is delayed (even by an hour!)
All sponsored content have 2 major deliverables:
Once a producer has a rough cut ready for review, it should go to Creative and Accounts
Once Creative signs off on 2nd rough cut, it goes to EP, EIC, Publisher
Once entire internal team signs off on Fine cut, it gets sent to Accounts to go to Client
Normally, client gets 1 legal review with 48 hours to give feedback, but each project is different. Please check with program manager to get exact terms of client review
** PLEASE NOTE each video should have social cutdown that follows same rules as above **
- Sponsored series always get sponsorship cards (i.e Presented by Lego) and often if it is a multiple episode series, get series title cards
- Program manager can supply exact sponsorship language and logo
- Producers need to communicate design needs to design department (BEYOND just title card- series wide)
- Cutdowns are also required to have sponsorship cards, and it is best practices to place this at the end of the cutdown
- Accounts team should communicate to production if there is a certain time of day video needs to be live by
- Producer is responsible for gathering/drafting thumbnail image, video description, keywords, title, stills, etc (all information for VL2)
- Once this info has been collected, please send through to Creative and EIC
- Once they have approved, video can be delivered to NYC post / US Video team
- Once the piece has been delivered to post and is ready to air, please let Accounts team know it is ready
** It's ALWAYS beneficial to send a heads up with ALL VL2 information to NYC post & US Video team a day prior to your piece airing **
UPDATED 2/16/2018