Packaging & Social Breakdowns

The intention for video is to amplify all of our pieces with assets for socials that feel stand alone, rather than a trailer. Our producers often meet with the social team to brainstorm what those pieces might be that they can capture in the field or create in post. This might include and explainer, or a 360 video or doing instagram stories or snapchat from the field.

Below is a good example of all the social assets that we used to make three pieces and editorial feel bigger. Broadly's trans bathroom rights package called Youth Interrupted is a mix of editorial and video with a ton social assets.

TRAining session

Link: https://app.frame.io/f/RVUFY6J9

Description: Social Media Packaging: Guide to Facebook Video

Contact: Heather Hoang

youth interrupted package

Broadly Youth Interrupted: Vinnie

• Twitter
• Vinnie Holt: Affects on Health and Education (FB)
• Vinnie Holt: The Rest of My Life (IG)
• Vinnie Holt: It's A Long Process (IG)

Broadly Youth Interrupted: Trinity

• Twitter
• Trinity Neal: Change Is Okay (IG)
• Trinity Neal: My First Dress (twitter)
• Trinity Neal: Forced To Homeschool (FB)

Broadly We Stand With Gavin Grimm

Motherboard Smarter Gun tentpole

4/20

Some links of our weed week short form for 420 which we created for dotcom and Munchies.

We will be adding more short form video and new gfx templates here, to the design site and also in our newsletter so you get a sense of what videos we are running when. We are hopeful this will inspire other newsletters and a lot more communication not only between our office and yours but between each other.