BRANDED CONTENT

Types of Branded content & Definitions

1. "Supported by" -----> Covered by our Jingle Punks and Audio Network blankets shared by Ricki / FREE

• Vice editorial content, client has no final say, runs / is natively hosted on our channels only. May have a "supported by brand" logo. (example: Mobile Love Industries supported by Calvin Klein (mini series), Bank of America - The Business of Life (mini series))
• Rule of thumb: The content needs to air first or simultaneously on a VICE platform and includes VICE logos / branding.

2. “Created with editorial” -----> Covered by our Jingle Punks and Audio Network blankets shared by Ricki / FREE

• Vice editorial content, client has some say (varies by program), generally runs on our channels only but there may be exceptions on certain programs. Includes prominent brand logos. (example: A-Z of Music created with Marc Jacobs)
• Rule of thumb: The content needs to air first or simultaneously on a VICE platform and includes VICE logos / branding

3. “Partner content” ----> Not covered by our blankets----> Standard library fee (see below for our rate cards) of $500 per track applies for 1 year, All media excluding theatrical, Worldwide, Top and tail cards, product placement, logos OR for existing music: regular fee for branded content or commercials to be negotiated by a set of terms dictated by the brand

• Should not be considered White Label -- fundamentally, it is created for Vice audiences and lives on Vice channels. It may also appear on client channels. Although there are prominent client logos, depending on the project there are Vice logos / top & tail cards as well. It's kind of a hybrid "genre" of content. (examples: Nike Cortez, Belvedere)

4. “Client content / White Label” ----> Not covered by our blankets---->>Standard library fee (see below for our rate cards); All media excluding theatrical, Worldwide, Top and tail cards, product placement, logos OR for existing music: regular fee for branded content or commercials to be negotiated by a set of terms dictated by the brand

• Content created by a client or other third party (Virtue would be included here). White label. Can run on our channels as part of a larger custom program. (examples: Johnnie Walker Blender's Batch (longform), Cazadores (multiple videos), Natural Light Beer (2018 Super Bowl Spot)

PREFERRED RATE CARDS and EXAMPLES

Commonly used libraries for branded programs (as examples for your reference) & our standard rate card with them, copied below in pink highlight:

• Marmoset (https://www.marmosetmusic.com/)
• APM (https://www.apmmusic.com/)
• Audio Network (https://us.audionetwork.com/)
• Jingle Punks (https://my.jinglepunks.com/jingleplayer2)

EXAMPLE RATE CARD // WHITE LABEL ONLY

• Context: Any branded client needing branded content pieces airing all media including but not limited to all VICE, VICELAND, A&E, Client's owned and operated properties
• Usage: BV / BI / VV / VI , up to full song and / or Up to full song aggregate (when you use different sections of the track throughout the cut but non repeated sections) in 1 deliverable with unlimited cut-downs
• Media: All media excluding theatrical
• Term: 1 year
• Territory: Worldwide
• Branding: Top & Tail cards, Product Placement, Logos
• Fee per track: $500
• Option to renew for one more year: same fee as initial terms +15%

SOME HELPFUL TERMINOLOGY

• Cut-downs // some libraries charge more for cut-downs, but generally, the vendors we deal with have agreed to a bundle deal (including the cut-down in the initial fee) so long as the cut-down includes shots from the longform only. Be prepared if this negotiation doesn’t work for new vendors as you’ll need to account for the extra fee in your budget.
• Usage // BV = Background vocal, BI = Background instrumental, VV = Visual vocal, VI = Visual instrumental
• “Up To Full Song Aggregate Use” // This means you can use the whole song in your production for the agreed-upon fee but it doesn’t have to run straight through: you can stop and start the track, however please note the following rules (the most strict definition of aggregate):
  • You cannot use the same section of the track twice when you go for the “aggregate” use
  • Each aggregate section you use must remain in the original consecutive order that it originally appeared in in the song
• Fees & Setting Precedents // please let us know if you open conversations with mutual vendors of ours for Vice India branded content because we would like to manage expectations and not set new precedents with fees that will go against our budgeting method for US based projects. Feel free to reach out to us anytime for clarification if you’re unclear about this or if you think we might be overlapping with vendor contacts. As much as possible, try to stick to the average fees and terms we are mentioning on this sheet and try to negotiate for worldwide distribution and sync rights.

DOS and DON'Ts

For producers, editors, directors, post-production supervisors etc

DON’T

• Do not download & incorporate music into your Vice programs from un-vetted music libraries or catalogs without the knowledge of your music supervisor
• Do not “rip” music or audio from YouTube videos to incorporate in your Vice production
• Do not assume that “royalty free” means you can use the music in your production for free (nothing is ever free, especially in the branded world…) except when it’s covered by our blanket licenses as per the above (“Supported by” or “Created With Editorial”)
• Do not assume that you can re-use any music for other programs without re-licensing it first

DO

• Share all track lists with your music supervisor at every stage of the review rounds
• Remove all content from platforms after the expiration date, dictated by the music license & program scope and media plan
• Create cue sheets for every project (can be saved inside the Production Bible, see below) and subsequently do submit cue sheets per project according to your local India PRO (performance rights organization) guidelines

Production bible

List Based Content Calendar template here (and below). Another great tool!

RECOMMENDATIONS & MISC

Watch Downs

• We always watch down content at every edit stage to make sure there are no live music performances that we don’t know about already, or any misuses of tracks that are not listed on the latest cue sheet/tracklist

LIVE MUSIC RELEASES

• All the below rules are for a production based in the US only; for local law, please talk to your Business Affairs Department.
  • Whenever there is live music on screen, it needs to be covered by some kind of paperwork from Vice legal -- in the past we’ve used two types of forms: (1) a materials release and (2) a combination master use and synchronization license.
  • Links to those templates here: All the below rules are for a production based in the US only; for Indian local law, please talk to your Business Affairs Department
    • MATERIALS RELEASE TEMPLATE (US VERSION)
    • COMBO LICENSE TEMPLATE - ALL MEDIA (US VERSION & NOTE NY STATE LAW)
  • License “Pillars” & Checklist // Whenever we receive a new license, we always read through it and make sure it contains all of our standard pillars: Reps & Warrants, Licensor Indemnification, Assignment, Waiver of Injunctive Relief. You can read more details about these clauses in our Department-wide License Checklist Document

Below, find a helpful doc re: License Concerns.