Topic 5: Student-Facing vs. Public-Facing Tone Differences

Topic 5: Student-Facing vs. Public-Facing Tone Differences

Objective:
To recognize the importance of tailoring tone and language depending on the audience—whether communicating directly with students or the broader public.

Internal and External Stakeholders:

• Internal: Teachers, Counselors, Administrators, Program Manager of Communications and Strategic Initiatives

• External: Students, Parents, General Public

Step-by-Step Operations Procedure:

1. Staff select language that matches the audience’s age, background knowledge, and expectations.

2. Messages directed to students should be supportive, encouraging, and direct.

3. Messages directed to the public must reflect professionalism, neutrality, and alignment with district policies.

Step-by-Step Communications Procedure:

1. Use visual cues and friendly tone when writing to students (e.g., colorful graphics, positive phrasing).

2. Public communications (e.g., press releases, newsletters) should avoid casual phrasing or humor that may be misunderstood.

3. Clarify student roles, responsibilities, and expectations in student-facing content.

4. Emphasize districtwide goals and community values in public-facing content.

Possible Communication Mediums:

• Student Assemblies & Digital Platforms (Google Classroom, Seesaw)

• Public Newsletters, Press Releases

• Email Campaigns

• Flyers & Posters in Schools