Topic 5: Media Format Guidelines (Images, Videos, Graphics)

Topic 5: Media Format Guidelines (Images, Videos, Graphics)

Objective:
To ensure all visual media used across the district's communication platforms reflects brand consistency, respects privacy, and promotes clarity and professionalism.

Internal and External Stakeholders:

• Internal: Program Manager of Communications and Strategic Initiatives, Staff Creating or Sharing Media

• External: Parents, Students, Community Members

Step-by-Step Operations Procedure:

1. All media must be approved for public sharing with completed photo release forms on file.

2. Staff should use district templates and branding for graphics when available.

3. Videos must be edited for clarity, sound quality, and accessibility (e.g., captions).

4. Media containing students must avoid full names and sensitive identifiers unless approved.

Step-by-Step Communications Procedure:

1. Social posts and web content featuring media are reviewed prior to publication.

2. Student or parent requests for removal of images must be honored promptly.

3. Media assets are archived by school year for internal and promotional use.

4. Schools must credit the district and photographer when applicable.

Possible Communication Mediums:

• Social Media Graphics & Slideshows

• Website Photo Galleries

• Video Platforms (e.g., YouTube)

• Printed Materials

• Digital Newsletters