Topic 5: Social Media Spotlights & Campaigns for Positivity 

Topic 5: Social Media Spotlights & Campaigns for Positivity 

Objective:
To maintain an active, engaging, and positive social media presence that reflects the values and culture of Old Saybrook Public Schools.

Internal and External Stakeholders:

• Internal: Public Relations Director, Teachers, Administrators

• External: Parents, Students, Community Members, Alumni

Step-by-Step Operations Procedure:

1. Program Manager of Communications & Strategic Initiatives maintains a calendar of social media campaigns (e.g., #StaffSpotlight, #RamPride, #StudentSuccess).

2. Teachers and staff submit nominations or content for spotlight features.

3. Photos, quotes, or brief videos are collected, and permissions confirmed.

4. Content is formatted using consistent branding and tone.

Step-by-Step Communications Procedure:

1. Posts are scheduled and shared on official district social media channels.

2. Cross-promotion is encouraged by schools and partners.

3. Campaigns are reviewed quarterly for engagement and effectiveness.

4. Follow-up stories or engagement prompts (polls, Q&A, photo replies) are added.

Possible Communication Mediums:

• Facebook, Instagram, Twitter/X

• TikTok or YouTube (if appropriate)

• School/District Websites

• School Announcements

• Parent Engagement Apps