Organizational Management Plan

District Communications

Chapter 1: Good News & Celebration Communication

Topic 1: Recognizing Student Achievements & Awards

Topic 2: Promoting Staff Recognition & Milestones

Topic 3: Celebrating District-Wide Awards & Honors

Topic 4: Publicizing Classroom & School-Level Highlights

Topic 5: Social Media Spotlights & Campaigns for Positivity

Chapter 2: General Information & Routine Communication

Topic 1: Start-of-Year & End-of-Year Family Information Packets

Topic 2: Calendar Reminders & District Scheduling Updates

Topic 3: Snow Day & Weather Closure Announcements

Topic 4: Contact Information Distribution & Updates

Topic 5: Weekly or Monthly Principal/Teacher Newsletters

Chapter 3: Meeting & Event Communication

Topic 1: Promoting Board of Education Meetings

Topic 2: Communicating Curriculum Nights & Open Houses

Topic 3: Notifying Stakeholders of Parent Workshops or Forums

Topic 4: Event Recap & Follow-Up Communication

Topic 5: Meeting RSVP Collection & Sign-Up Procedures

Chapter 4: Flyer Distribution Protocols

Topic 1: Internal Event Flyer Creation & Approval

Topic 2: External Non-Profit Flyer Submission & Review

Topic 3: Rejecting & Responding to For-Profit Flyer Requests

Topic 4: Distribution by Digital vs. Physical Means

Topic 5: Archiving & Tracking Approved Flyers

Chapter 5: Board of Education Communication

Topic 1: Chain of Communication to and from Board Members

Topic 2: Board Member Communication with the Public

Topic 3: Communication Between Board Members (Including Legal Restrictions)

Topic 4: Public Comment Protocols & Expectations

Topic 5: Board Meeting Summaries & Follow-Up Distribution

Chapter 6: Social Media & Website Communication

Topic 1: Posting Guidelines for District Social Media Accounts

Topic 2: Managing Comments & Public Interaction on Social Media

Topic 3: Website Content Management & Departmental Roles

Topic 4: Emergency Posts & Temporary Banner Updates

Topic 5: Media Format Guidelines (Images, Videos, Graphics)

Chapter 7: Crisis Communication & Media Inquiries

Topic 1: Handling Media Inquiries & Interview Requests

Topic 2: Designated Spokespeople in Emergencies

Topic 3: Collecting Reporter Information & Controlling Narratives

Topic 4: Swatting or Threat-Related Communication Protocol

Topic 5: Post-Incident Family & Staff Communication

Chapter 8: Internal Communication Flow & Approvals

Topic 1: Communication Hierarchy (Superintendent → Principal → Staff)

Topic 2: Departmental Message Approval Procedures

Topic 3: Cross-School Communication Between Buildings

Topic 4: Emergency Chain of Command for Communication

Topic 5: Principal-to-Staff and Staff-to-Families Messaging Guidelines

Chapter 9: Branding, Style, & Tone Guidelines

Topic 1: District Logo Usage & Color Palette Standards

Topic 2: Email Signature Format & Voice Guidelines

Topic 3: Flyer and Poster Design Expectations

Topic 4: Writing for the Web & Social Media Tone of Voice

Topic 5: Student-Facing vs. Public-Facing Tone Differences

Chapter 10: Community Engagement Campaigns & Feedback Collection

Topic 1: Family & Community Communication Surveys

Topic 2: Focus Group Communication Planning & Invitations

Topic 3: Public Forums & Town Hall Promotion

Topic 4: Feedback Collection from Students, Families, and Staff

Topic 5: Communication Score Reporting & Action Plan Sharing

Chapter 11: External Communication Flow

Topic 1: Parent-to-District Communication Protocols

Topic 2: Student-to-District Communication Guidelines

Topic 3: Local Organization & Non-Profit Communication Protocols

Topic 4: For-Profit & Vendor Communication Procedures

Topic 5: Local Government & Dignitary Communication Protocols

Topic 6: General Public & Community Member Inquiries

Topic 7: Freedom of Information Act (FOIA) Requests

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