Topic 1: District Logo Usage & Color Palette Standards

Objective:
To ensure consistent and professional use of the district’s logo and colors across all communications, reinforcing brand identity and school pride.

Internal and External Stakeholders:

Internal: Program Manager of Communications and Strategic Initiatives, Principals, Department Staff, Teachers
External: Families, Students, Community, Media Partners

Step-by-Step Operations Procedure:

All uses of the Old Saybrook Public Schools logo must follow official brand guidelines.
Logo may not be altered, stretched, recolored, or cropped.
School logos should include the Ram mascot when appropriate.
Colors must match official branding: Blue (Hex: 16037a) and White (Hex: ffffff).

Step-by-Step Communications Procedure:

All flyers, social media graphics, and promotional materials must use official colors and approved logos.
Only high-resolution logo files provided by the Program Manager of Communications and Strategic Initiatives may be used.
Staff seeking to create branded materials must consult the Program Manager of Communications and Strategic Initiatives for approval.
Unauthorized or altered versions of logos are not to be used.