Topic 2: Managing Comments & Public Interaction on Social Media

Topic 2: Managing Comments & Public Interaction on Social Media

Objective:
To define how public comments and interactions on social media platforms are managed to maintain respectful, constructive, and safe online environments.

Internal and External Stakeholders:

• Internal: Program Manager of Communications and Strategic Initiatives, Social Media Account Managers

• External: Students, Parents, Community Members, Media

Step-by-Step Operations Procedure:

1. District social media Topics must be regularly monitored by the account manager or Program Manager of Communications and Strategic Initiatives

2. Inappropriate comments (e.g., obscene, discriminatory, or threatening content) should be documented and removed according to platform and policy rules.

3. Repeated violations may lead to users being blocked or restricted.

4. All interactions must comply with FERPA, HIPAA, and Board confidentiality policies.

Step-by-Step Communications Procedure:

1. When possible, responses should be positive, factual, and redirect users to official district resources.

2. Account managers must never disclose private student or employee details in replies.

3. For conflict escalation, the post should be screenshoted and referred to the Program Manager of Communications and Strategic Initiatives or Superintendent.

4. A disclaimer should be present on all accounts (e.g., “This Topic is monitored and moderated according to district policies.”)

Possible Communication Mediums:

• District-Sponsored Social Media Platforms

• Comment Moderation Tools (via Meta, Twitter, etc.)