Topic 4: Publicizing Classroom & School-Level Highlights

Topic 4: Publicizing Classroom & School-Level Highlights

Objective:
To share stories from classrooms and schools that reflect innovative teaching, student engagement, and strong school culture.

Internal and External Stakeholders:

• Internal: Teachers, Principals, Public Relations Director

• External: Students, Parents, Community Members

Step-by-Step Operations Procedure:

1. Teachers or school staff submit story ideas or events to their principal.

2. Principal reviews and forwards to the Program Manager of Communications & Strategic Initiatives.

3. Photos, quotes, or video clips are collected with consent as needed.

4. Highlights are organized into features or scheduled as part of a content calendar.

Step-by-Step Communications Procedure:

1. Posts are shared to social media and cross-posted on the school or district website.

2. Larger features may be included in newsletters or press releases.

3. Exceptional content is submitted to local education publications.

4. Schools may compile these highlights into quarterly celebration reports.

Possible Communication Mediums:

• Social Media

• District & School Websites

• School Newsletters

• Teacher Blogs or Platforms (e.g., Seesaw, Google Classroom)

• Community Boards