Topic 4: Distribution by Digital vs. Physical Means

Topic 4: Distribution by Digital vs. Physical Means

Objective:
To determine the appropriate distribution method for each flyer based on its source, content, and audience—ensuring equitable access and minimizing unnecessary paper use.

Internal and External Stakeholders:

• Internal: Public Relations Director, Executive Assistant, IT Department, Principals

• External: Families, Nonprofits, Community Partners

Step-by-Step Operations Procedure:

1. Digital distribution is prioritized unless physical posting or backpack mail is necessary for access.

2. Flyers are evaluated for accessibility (PDF format, clear design, mobile compatibility).

3. IT and communications staff update platforms and digital folders regularly.

4. Hard copies are printed at the school level only when needed.

Step-by-Step Communications Procedure:

1. Digital flyers are posted to the district website and mobile app.

2. Hard copies may be sent home for internal or high-priority events.

3. Flyers are included in newsletters if time-sensitive.

4. Translation is provided when necessary.

Possible Communication Mediums:

• District Website

• Mobile App

• Backpack Mail

• Email Newsletters

• In-School Displays