Topic 2: Focus Group Communication Planning & Invitations

Topic 2: Focus Group Communication Planning & Invitations

Objective:
To gather in-depth qualitative feedback from targeted stakeholder groups on specific issues, projects, or areas of concern through structured and inclusive focus groups.

Internal and External Stakeholders:

• Internal: Superintendent, Program Manager of Communications and Strategic Initiatives, Principals, Department Heads

• External: Families, Students, Staff, Local Community Leaders

Step-by-Step Operations Procedure:

1. Focus group topics are identified based on survey feedback, new initiatives, or district goals.

2. A diverse group of participants is recruited to reflect school community demographics.

3. Invitations are extended with clear expectations, privacy assurance, and time commitment.

4. Sessions are scheduled at accessible times and locations (including virtual options).

Step-by-Step Communications Procedure:

1. Focus group opportunities are announced via school newsletters, targeted emails, and website posts.

2. Invitations explain the purpose and how feedback will be used.

3. After the session, participants receive a follow-up and thank-you message.

4. Major takeaways are shared publicly with action steps, where applicable.

Possible Communication Mediums:

• Email Invitations

• Website Post

• In-Person or Virtual Meeting Platforms

• Staff and Family Newsletters