Topic 3: Celebrating District-Wide Awards & Honors

Topic 3: Celebrating District-Wide Awards & Honors

Objective:
To publicly celebrate awards and honors received by Old Saybrook Public Schools or its departments, affirming the district’s leadership, innovation, and community impact.

Internal and External Stakeholders:

• Internal: Superintendent, Public Relations Director, All Departments

• External: Board of Education, Parents, Local Media, State Education Agencies

Step-by-Step Operations Procedure:

1. The district receives notification of an award or honor.

2. The Superintendent informs the Program Manager of Communications & Strategic Initiatives and relevant staff.

3. Background information and visuals are gathered.

4. A write-up or video is drafted to highlight the recognition.

Step-by-Step Communications Procedure:

1. A press release is drafted and sent to local and state news outlets.

2. Content is shared on the district website and social media.

3. A district-wide email may be sent to parents and staff.

4. A spotlight segment is added to Board of Education meeting agendas.

Possible Communication Mediums:

• Press Releases

• District Website

• Email Notifications

• Board Meetings

• Local News Coverage