Topic 4: Emergency Posts & Temporary Banner Updates

Topic 4: Emergency Posts & Temporary Banner Updates

Objective:
To provide clear, immediate communication through banners and alerts on the website and social media during emergencies, closings, and significant updates.

Internal and External Stakeholders:

• Internal: Superintendent, Program Manager of Communications and Strategic Initiatives, IT Department, Emergency Response Team

• External: Parents, Students, Staff, Community

Step-by-Step Operations Procedure:

1. Emergency decisions are made by the Superintendent.

2. Program Manager of Communications and Strategic Initiatives or web administrator posts alerts within 15 minutes of decision.

3. Alerts are time-stamped and removed or updated when the event is resolved.

Step-by-Step Communications Procedure:

1. Alerts are posted to the homepage of the District website.

2. Simultaneous notifications are pushed to the app and social media.

3. Emergency language is brief and direct; further info is linked.

4. A summary and follow-up message is sent to families once the event concludes.

Possible Communication Mediums:

• Website Banner Alert

• Mobile App Notification

• Email

• Social Media Posts

• Emergency Text Alerts