Marketing Education Program

Marketing Education Program

The Marketing Education Program is a Career Tech program at the main campus of Lancaster High School. It is best suited for a college-bound student pursuing a variety of professional careers. Students learn the concepts of business, marketing, entrepreneurship and management. The program is designed with the mindset that the STUDENT IS THE PRODUCT; a product that needs to be marketable to future colleges and employers. This is accomplished through a learning by doing approach. Within the program students collaborate with community members, industry professionals and mentors in their desired career field. Students also work together in large projects that require them to sharpen and assess their own leadership, communication and other employability skills. So while students are learning about business and marketing they are also learning how to best market themselves in person and on paper.