S&EM-7

Welcome to Sports & Entertainment Marketing!

Warm Up #1 - MATH

Click HERE to get your math warm-up.  

Do NOT Start until I say GO!

Do as many as you can, as quickly as possible.  

Focus on getting them all correct.

Accuracy before speed.

BRAINSTORM - Food & Drink (from previous Lesson)

Open your Food & Drink document from Lesson-6.

Imagine you are hosting a party at your house for 9 of your friends...

Think of all the things you need to prepare...  Clean, Cook Food, Beverages, Bathroom Supplies, etc.  NOW think about what you would have to do in order to host an event for 30,000 people!  These fans will need food to eat, beverages to drink, and a venue that can support that many people with clean facilities and enough parking to accommodate everyone.

For marketing purposes, we are going to focus on the menu of food and drink.  The challenge is to take ordinary items and change them up a bit to fit the theme of the Game/Event/Concert.  This can be challenging and fun.  Movie theaters do a great job of this in their bistro theaters.  Check out some examples....

You'll note that the titles of some of the menu items are inspired by Star Wars, and the descriptions are also themed-in to the Star Wars Universe.  The number on the right is the price of that entre'.

The Milwaukee Brewers have recently updated their food menu, and brought in partnerships with local restaurants.  Check it out below:

Looking at the items shown above, how could you change the name or describe it to incorporate your Team/Artist/Group/Event?  If you get stuck, start by renaming the item, for example, if you were doing a Marvel Theme, you could change the "hot dog" shown above to the "Super-Hero Dog".  Spice up the description, and you are good-to-go!

CREATE YOUR OWN MENU (Food & Drink)