Marketing Through Graphic Design - Lesson 1

Attendance

Introductions

Warm-Up - Secret Millionaires Club Video - Advertising (4 min)

Quick Discussion - What is Marketing? Why should companies do it?

Marketing Mix Activity (5 P's) - Product, Price, Place, Promotion, People

--Form five groups of students, large paper, markers (5 different) 

--Define each of the five P's as it relates to marketing (brainstorm)

--Share-Out

--Reveal some Answers

--BizKids Video - BK 4 P's of Marketing Video 

Small Group Article Read - McDonald's Article  (LOOK at the Picture--GREAT perspective!)

Small Group Discussion - Which of the P's of Marketing can you pull from this article?

Photoshop Introduction - Write Your Name   

LOG-IN to Citrix citrix.waukesha.k12.wi.us

1. Open a New Photoshop Document (8" wide X 10" tall)

2. Resolution should be 72

3. Find the "Brush Tool" and click on it to activate it

4. In the upper-left corner of the screen, Configure the "Brush Hardness" to 0 and "Brush Size" to 25

5. Write your first name across the document

6. Re-Configure Your Brush Hardness to 50

7. Re-Write your name below the first one that you wrote

8. Re-Configure Your Brush Hardness to 100

9. Re-Write your name below the second one that you wrote

10. Look at all three of your writings.  REFLECT on what you see.

What do you notice about the way they look?  (Look closely)  How does the "Hardness" of the Brush Tool impact what you see on screen?  Use the Text Tool and write 3-4 sentences about your Reflection on how the Brush Tool works, and how you might use it in this class.  This should be done at the bottom of this document.

Once you finish, save this file as "your name" on your school drive. (the one that starts with your last name.  You may now go on to the next activity.

Scavenger Hunt!

--Choose a company that has been in the news sometime in the last month.  Locate an article (from within the last month) and explain how one or more of the P's of marketing is found in the article.

--Article Share-Out (large group)

Need More?  Want to see it a different way?  Try this PRESENTATION.  :)

Homework - just kidding.  NO Homework!