BBBC--Lesson-2
Welcome!
Warm Up - MATH
Click HERE to get your math warm-up.
Do NOT Start until I say GO!
Let's Finish Brainstorming
Take out your list of 10 brainstormed cereal ideas.
Now NARROW YOUR LIST DOWN to your top 3 ideas.
Market Research
One of the most important ways that companies gather data about new product ideas is through the use of surveys. Please take THIS SURVEY right now.
PRESENTATION - Surveys and Focus Groups
Now it is your turn to create a survey about cereal.
Use Google Forms to create a survey about your top-3 cereal ideas, including other related items that will aid you in developing your cereal product. These ideas might include: Colors, Tastes, Flavors, Allergies, Eating Habits, Likes, Dislikes, etc.
Your finished survey needs to be approved by Mr. P BEFORE you send it to anyone.
Your finished survey should have at least eight (8) questions.
Your finished Survey should target specific information
Your finished survey should be sent to at least 15 different people. (Once you get 12 results, you can start to analyze your data, and decide how to move forward.
Check out the FULL DETAILS on this Survey Guidelines document.
ALL SURVEY DATA MUST BE COLLECTED ASAP......BEFORE FRIDAY!!!
Cereal - Product Description (due on Friday)
Now that you have analyzed your survey results, it is time to narrow your options from 3 to 1, and move forward with your final selection. USE THIS Google Doc to help you answer these questions shown below. (on Google Classroom OR Make a Copy!) Be sure to include names of all Team Members, and when you are DONE, turn in to Google Classroom.
What is the Name of your cereal?
What does it taste like?
Why did you choose this option?
What need does this fill in the consumer cereal market?
What will your cereal look like? (What's in the bowl?)
Other ideas? Trade Characters, Slogans, etc...
Sample Answers shown below:
The name of my cereal is Banana-O's.
My cereal will taste like banana and milk.
I chose this option because I like bananas. I think that everyone should start their day with banana cereal for breakfast.
I believe that this fills a void in today's cereal market. There are currently NO cereals available in today's market that are just banana flavored. I believe that banana enthusiasts around the world will rise up and rejoice when this product becomes available.
For Fun...When a Cereal Focus Group Goes Wrong...