BBBC--Lesson-2

Welcome!

Warm Up - MATH

Click HERE to get your math warm-up.  

Do NOT Start until I say GO!

Let's Finish Brainstorming

Take out your list of 10 brainstormed cereal ideas.

Now NARROW YOUR LIST DOWN to your top 3 ideas.

Market Research

One of the most important ways that companies gather data about new product ideas is through the use of surveys.  Please take THIS SURVEY right now.

PRESENTATION - Surveys and Focus Groups

Now it is your turn to create a survey about cereal.

Use Google Forms to create a survey about your top-3 cereal ideas, including other related items that will aid you in developing your cereal product.  These ideas might include:  Colors, Tastes, Flavors, Allergies, Eating Habits, Likes, Dislikes, etc.

Survey Guidelines:

• Your finished survey needs to be approved by Mr. P BEFORE you send it to anyone.

• Your finished survey should have at least eight (8) questions.

• Your finished Survey should target specific information

• Your finished survey should be sent to at least 15 different people.  (Once you get 12 results, you can start to analyze your data, and decide how to move forward.

• Check out the FULL DETAILS on this Survey Guidelines document.

ALL SURVEY DATA MUST BE COLLECTED ASAP......BEFORE FRIDAY!!!

Cereal - Product Description (due on Friday)

Now that you have analyzed your survey results, it is time to narrow your options from 3 to 1, and move forward with your final selection.  USE THIS Google Doc to help you answer these questions shown below.  (on Google Classroom OR Make a Copy!) Be sure to include names of all Team Members, and when you are DONE, turn in to Google Classroom.

• What is the Name of your cereal?

• What does it taste like?

• Why did you choose this option?

• What need does this fill in the consumer cereal market?

• What will your cereal look like?  (What's in the bowl?)

• Other ideas?  Trade Characters, Slogans, etc...

Sample Answers shown below:

The name of my cereal is Banana-O's.

My cereal will taste like banana and milk.

I chose this option because I like bananas.  I think that everyone should start their day with banana cereal for breakfast. 

I believe that this fills a void in today's cereal market.  There are currently NO cereals available in today's market that are just banana flavored.  I believe that banana enthusiasts around the world will rise up and rejoice when this product becomes available. 

For Fun...When a Cereal Focus Group Goes Wrong...