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Warm Up - MATH
Click HERE to get your math warm-up.
Do NOT Start until I say GO!
Quick Discussion / Warm Up
Table Discussion:
Lets talk about toys...
1--Where are most toys made (manufactured)? (what country?)
2--What months of the year do stores need to have the most toys on the store shelves?
3--How do all of these toys get from the manufacturer to you? Outline those steps.
4--What method of transportation do they use to get those toys into the USA?
5--When do you think these products get ordered in order to be on the shelves when they need to be?
Be prepared to share out your group answers to numbers 1-5 above.
REVIEW - 5 P's of Marketing - - (PLACE)
What Is the Marketing Mix?
Every consumer has been affected by the marketing mix. This business tool is comprised of five elements:
Product: The item meets the consumer's needs or desires
Price: The cost yields enough profit while still being acceptable to the consumer
Promotion: The item is effectively advertised and promoted
Place: The product is properly distributed and available in a convenient location at the right time
People: None of this happens without people, people make the difference.
In this Lesson, we are focusing on PLACE.
PHYSICAL DISTRIBUTION
PHYSICAL DISTRIBUTION
Transportation is the marketing function of moving a product from the place where it is made to the place where it is sold. (From Producer to Purchaser/Consumer)
Transportation is the marketing function of moving a product from the place where it is made to the place where it is sold. (From Producer to Purchaser/Consumer)
As you can see in the graph below, there are several ways in which goods can be moved from Producer to Purchaser/Consumer. This chart shows the percentage of freight (product) shipped by each mode of transportation in the USA.
REFLECTION QUESTION: Why do you think the percentage of freight carried by truck is so large?
Learn more about Physical Distribution by working through this PRESENTATION. Be sure to read the ENTIRE presentation, take note of the advantages and disadvantages of each method, and pay special attention to the instructions on the last slide.
CHANNEL DISTRIBUTION
CHANNEL DISTRIBUTION
Learn more about Channel Distribution by working through this PRESENTATION. Be sure to read the ENTIRE presentation, take note of the different channels of distribution, and pay special attention to the instructions on the last slide.
Continue Working on Your Presentation
Look at the CEREAL CREATION PROJECT and the PRESENTATION RUBRIC and continue working on your presentation.
By the end of this lesson, you should have finished the following slides:
Title Slide *****Slides listed in RED should have been done already*****
Introduction--Product Description
Introduction--Description of Need
Introduction--Why this cereal should go to market
Competitive Analysis--General industry data
Competitive Analysis--Direct and Indirect Competition
Target Market--Overview
Target Market--Demographics
Target Market--Geographics
Target Market--Psychographics
Marketing Plan - Product - Features and Benefits
Marketing Plan - Place - Distribution Channels
Marketing Plan - Place - Physical Distribution
Marketing Plan - Promotion - Slogan
If you are falling behind, or want more time to work on your cereal box, presentation, etc. Please come in during FLEX or 1st CONNECT.
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