BBBC--Lesson-7

Welcome!

Warm Up - MATH

Click HERE to get your math warm-up.  

Do NOT Start until I say GO!

Quick Discussion / Warm Up

Table Discussion:

Lets talk about toys...

1--Where are most toys made (manufactured)? (what country?)

2--What months of the year do stores need to have the most toys on the store shelves?

3--How do all of these toys get from the manufacturer to you?  Outline those steps.

4--What method of transportation do they use to get those toys into the USA?

5--When do you think these products get ordered in order to be on the shelves when they need to be?

Be prepared to share out your group answers to numbers 1-5 above.

REVIEW - 5 P's of Marketing - - (PLACE)

What Is the Marketing Mix?

Every consumer has been affected by the marketing mix. This business tool is comprised of five elements:

• Product: The item meets the consumer's needs or desires

• Price: The cost yields enough profit while still being acceptable to the consumer

• Promotion: The item is effectively advertised and promoted

• Place: The product is properly distributed and available in a convenient location at the right time

• People:  None of this happens without people, people make the difference.

In this Lesson, we are focusing on PLACE.

PHYSICAL DISTRIBUTION

Transportation is the marketing function of moving a product from the place where it is made to the place where it is sold. (From Producer to Purchaser/Consumer)

As you can see in the graph below, there are several ways in which goods can be moved from Producer to Purchaser/Consumer.  This chart shows the percentage of freight (product) shipped by each mode of transportation in the USA.

REFLECTION QUESTION:  Why do you think the percentage of freight carried by truck is so large?  

Learn more about Physical Distribution by working through this PRESENTATION.  Be sure to read the ENTIRE presentation, take note of the advantages and disadvantages of each method, and pay special attention to the instructions on the last slide.

CHANNEL DISTRIBUTION

Learn more about Channel Distribution by working through this PRESENTATION.  Be sure to read the ENTIRE presentation, take note of the different channels of distribution, and pay special attention to the instructions on the last slide.

Continue Working on Your Presentation

Look at the CEREAL CREATION PROJECT and the PRESENTATION RUBRIC and continue working on your presentation.  

By the end of this lesson, you should have finished the following slides:

• Title Slide            *****Slides listed in RED should have been done already*****

• Introduction--Product Description

• Introduction--Description of Need

• Introduction--Why this cereal should go to market

• Competitive Analysis--General industry data

• Competitive Analysis--Direct and Indirect Competition

• Target Market--Overview

• Target Market--Demographics

• Target Market--Geographics

• Target Market--Psychographics

• Marketing Plan - Product - Features and Benefits

• Marketing Plan - Place - Distribution Channels

• Marketing Plan - Place - Physical Distribution

• Marketing Plan - Promotion - Slogan

If you are falling behind, or want more time to work on your cereal box, presentation, etc.  Please come in during FLEX or 1st CONNECT.