AdvMTGD-Lesson-6

WELCOME!

Target Market? - What is a target market? Target Market definition.

(Demographics, Geographics, - Visualize Your Customer!!!)

WEB BLAST & NEWSLETTER

After you place an order with a company or website, chances are they just signed you up for their email blasts and monthly newsletters. You do have the option to unsubscribe from these, but most people don't.

From the business side of things, email blasts and newsletters are awesome, and can serve the following purposes:

- Tell customers about upcoming sales and deals
- inform customers about NEW products
- Keeps your business name and products fresh and relevant in the customers minds
- Great place to promote products
- Great place to offer discounts and coupons
- Advertise clearance sales and promotions
- Forward to a friend (referral) and save

A Couple of Examples

EMAIL BLAST

From: Best Buy

Subject: SAVE up to $200 on iPhone 7 and iPhone 7 Plus—Start your week with a DEAL

WEEKLY NEWSLETTER

From: Brian's Toys

Subject: Get a Slam Dunk Deal with 15% off store wide - New Preorders and Auctions!

Your Turn!!!

CREATE AN EMAIL BLAST & NEWSLETTER

Your assignment is create TWO promotional pieces. One of them will be an Email Blast, and the other will be a 2-Page Newsletter. Your promotional pieces should include CREATIVITY, and the following items:

Business Name
Business Logo
Message/Sale/Deal
Impressive Photos of the products you sell (you should already have these)
Prices for your products
Reach out to your customers, and invite them to do business with you!
See the bulleted list (above) from earlier in this lesson.

The Email Blast should be completed in Adobe Photoshop.

The Newsletter can be completed in Adobe Photoshop, Microsoft Word, or Google Docs...your choice.

Turn in your Email Blast & Newsletter into Google Classroom when you complete them. The Photoshop files should be in .PNG format please. Be sure to check spelling, grammar, and capitalization. Errors in your work are unacceptable.