Marketing Through Graphic Design

Marketing Through Graphic Design is a course that focuses on how businesses create advertisements that grab our attention and spotlight their product.  There is an art and science to successful advertising, and we will examine that in this course.

We will use Adobe Photoshop as our primary creation tool.  By taking advantage of the same software used by industry professionals, we hope to help students gain an understanding of how design elements work in a marketing function.

A few examples of some popular ads by large companies are shown below.

Project Rubric

Lesson-1  (5 P's of Marketing)

Lesson-2  (Photoshop Intro, Layers, Burger)

Lesson-3  (Transparent Background, Plate)

Lesson-4  (Shapes)

Lesson-5  (Image Rotation, Flip, Animal Tic Tac Toe)

Lesson-6  (Fonts, Blending Options)

Lesson-7  (Clone Stamp, Flip House)

Lesson-8  (Print Ad)

Lesson-9  (Movie Theater Poster - Release/Teaser)

Lesson-10  (Creating Simple GIF's)

Lesson-11  (GIF Product Advertisement)

Lesson-12  (Finish ALL, Update Portfolio)