S&EM-6

Welcome to Sports & Entertainment Marketing!

Warm Up #1 - MATH

Click HERE to get your math warm-up.  

Do NOT Start until I say GO!

Do as many as you can, as quickly as possible.  

Focus on getting them all correct.

Accuracy before speed.

Being a Sports Agent...(https://learn.org/articles/Sports_Agent_Career_Definition_Occupational_Outlook_and_Education_Prerequisites.html)

Sources: *U.S. Bureau of Labor Statistics, **PayScale.com

What Are the Duties of a Sports Agent?

Sports agents act as business managers for athletes and represent them in contract negotiations and managing their finances. As a sports agent, you will handle contract negotiations, public relations issues, and finances. You will also procure additional sources of income for the athlete, such as endorsements. Many agents, especially those working with young athletes, provide career guidance as well. You may work independently or as part of a large sports agency.

What Is the Employment Outlook for a Sports Agent?

A sports agent's compensation is often tied to the athletes they represent, since the pay is usually a percentage of the player's salary. PayScale.com reported in October 2016 that sports agents made a median salary of $60,092 per year. Higher salaries may be available for the agents of top athletes.

What Education Do I Need?

There are no standard education requirements for becoming a sports agent, but many universities and private institutes offer programs in sports management. Programs are accredited by the Commission on Sport Management Accreditation (www.cosmaweb.org). Bachelor's degree programs in sports management generally cover business topics, such as finance, management, and public relations, as well as media-related topics. While a law degree is not a necessity, some knowledge of the law is essential for working with contracts and negotiation. Many law schools offer courses and certificate options in sports law. Agents generally need to have sales skills in order to sell their services and their clients.

As of 2017, 43 states had adopted the Uniform Athlete Agents Act (UAAA), which requires sports agents to be licensed with the state and regulates conduct between agents and athletes, especially student athletes, according to the National Collegiate Athletic Association (www.ncaa.org). Many other states have similar licensing requirements, which may include submitting an application, paying a fee, and undergoing a background check.

What Are Some Related Careers?

Given the highly specialized nature of sports agents, it is hard to find a direct parallel in other fields. However, jobs with similar duties outside of sports are available. One such career is public relations management - helping to manage the public's perception of a company, product, or brand. Financial managers and accountants, as well, handle a person or organization's finances, similar to how a sports agent may do the same for their athletes.

ARTICLE - This Agent Haggles for Million Dollar Salaries

Step-1:  Read the article linked above.

Step-2:  Think. Pair. Share.  --  THINK about what you just read.  What were the 3 main points that stuck out to you?  Find A Partner and SHARE those 3 main points.  Listen to what the other person is saying.  Are any of your 3 points common?  Or did you each have 3 different points?  Repeat this process with 2 more people.

Step-3:  Large Group Discussion

BRAINSTORM

Start thinking about FOOD & DRINK for your Game/Concert/Event.

• • What do people like to eat and drink?

  • How can you tie or blend these items in with the theme of your Team/Artist/Band/Event?

  • Start a Google Doc and write down your ideas...we will use them in the next Lesson.

Work Time & Homework

Make sure you have completed and turned in the following to Google Classroom:

• • 4 Promotions / GiveAways

  • Celebrity Endorsements Research Doc