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One of the most popular breakfasts in America is cereal. In the course The Business Behind Breakfast Cereal, students will focus on the marketing aspects of the product BREAKFAST CEREAL.
In this course, students will learn about the marketing functions behind this business, and they will create their very own cereal.
Not only is this project loaded with FUN (and sugar), but this really is a BIG BUSINESS! Check out the stats below from statisticbrain.com :
Lesson-1 (5 P's of Marketing, Cereal Information, Project Introduction)
Lesson-2 (Market Research, Description of Product, Form Groups, Brainstorm Product)
Lesson-3 (Competition, Competitive Analysis, Direct vs. Indirect)
Lesson-4 (Target Marketing, Demographics, Geographics)
Lesson-5 (PRODUCT, Features & Benefits, Packaging/Labeling)
Lesson-6 (PROMOTION, Theme/Slogan, Mix, Trade Character)
Lesson 6.5 (Cereal Box Front/Face Design, Print Ad, Coupon)
Lesson-7 (PLACE, Physical Distribution, Supply-Chain)
Lesson-8 (PRICE, Pricing Strategy, Break-Even Point, Mark-ups, Market Share)
***MUST have your cereal box for class on Friday January 11.*** Graphics for Cereal Box
Lesson-9 / 10 (Package & Label Design, Presentation Creation, Product Development)
Lesson-11 (Package & Label Design, Presentation Creation, Product Development)
Lesson-12 (Share-Out Products and Presentations, How to Submit For a Grade)
STEM Biz - Business Behind Breakfast Cereal Presentation Pics
FINAL PROJECT CHECKLIST
MUST DO's
Presentation
Cereal Box (all six sides)
Print Ad
Coupon
CAN DO's
TV / Video Commercial (15 or 30 seconds in length) (Video Format)
Radio / PodCast Commercial (15 or 30 seconds in length) (Podcast / MP3 Format)
Others?
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