S&EM-4

Welcome to Sports & Entertainment Marketing!

Homework Review

What was your favorite SuperBowl commercial? Why? What made you remember it? Why did it stand out in your mind? Here is AdWeek's opinion on the Top 5 Ads from the Big Game.

Warm Up #1 - MATH

Click HERE to get your math warm-up.

Do NOT Start until I say GO!

Do as many as you can, as quickly as possible.

Focus on getting them all correct.

Accuracy before speed.

Warm Up #2

Check it out......

Promotions, Give-Aways, & Theme Nights

Everybody likes free stuff...and you can get people to come to your Game/Concert/Event by offering them free stuff as an incentive to attend.

This is in addition to Merchandise ("merch") sold at the venues team store or in the concourse areas.

Oftentimes these are mentioned in a full schedule or promotional schedule, and then expanded upon in a separate ad. See an example below:

Click on the pics above to check out a link to the full schedule. What's really neat is that off of that full promotion schedule is a special set of promos called "Theme Nights".

These theme nights usually involve a pop-culture theme and a high-end give-away. THEME NIGHTS LINK

The Milwaukee Brewers have been running Theme Nights for several years. By giving fans a premium item as a promo, it attracts more fans to the game that would not normally be there. These fans also spend money on parking, concessions, and more. In the end, revenue is increased because of the promotion.

When examining the promotion above, you'll notice several parts, including:

- Title of the Promotion (top) (Marvel Super Heroes Night)
- Copy is all the small text that describes the promotion in detail
- Picture of the Promotional Item (Captain America)
- Details--including the Day, Date, & Time (Saturday, April 21, 6:30pm)
- Opponent (Miami Marlins)
- Ticket Prices (The better the seat, the higher the price!)

Your Turn! - Create 4 Promo Descriptions

You will create 4 different Promo/Giveaway Descriptions, similar to the Marvel Super Heroes Night shown above. All six parts of the Promo Description should be present.

These 4 designs should be completed using Adobe Photoshop or Canva. See Mr. P with any questions about your 4 designs. Each design should be its on file. Sizing of the design is up to you.

If you chose a Sports Team, please adhere to the following guidelines:

- Select 4 of your 8 games to do a Promo/Giveaway.
- Do some research before you get started, try to come up with 4 concepts that give the fans something cool.

If you choose a Musician or Band/Group, please adhere to the following guidelines:

- Select 4 of your 8 concerts/shows to do a special Promo/Giveaway for your fans.
- Do some research before you get started, try to come up with 4 concepts that give the fans something cool.

If you choose an Event/Convention, please adhere to the following guidelines:

- Your event is 4 days long. Each day you will do a special Promo/Giveaway. Try to match this with guest that may be at your convention/event that day.
- Do some research before you get started, try to come up with 4 concepts that give the fans something cool. This should speak to the fans that are paying a large amount of money to attend your event.
- Tickets usually range in price from $25-50 per day. You may also want to create a 4-day pass with special pricing.

Homework = Complete your 4 Promotional Designs.

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