S&EM-3

Welcome to Sports & Entertainment Marketing!

Warm Up #1 - MATH

Click HERE to get your math warm-up.  

Do NOT Start until I say GO!

Do as many as you can, as quickly as possible.  

Focus on getting them all correct.

Accuracy before speed.

Warm Up #2

Check it out......

Look at the picture below, then answer the two questions.  We will discuss the answers in two minutes.....

Welcome Back!

In Lesson-2, we concluded by selecting a Team/Band/Group/Event to start our Major Marketing Campaign Project.  Who did you choose and why?  Share with an elbow partner.

Since you've selected a Team/Band/Group/Event, now it is time to start our Marketing Campaign Project.  See the basic guidelines below:

If you chose a Sports Team, please adhere to the following guidelines:

Football - All 8 Home Games for a Season

Baseball - 2 - 4-Game Series at home (2 opponents total)

Basketball - 2 - 4-Game Series at home (2 opponents total)

Soccer - 8 Home Games vs 4 different opponents (1 must be a major rival)

• • Select real dates, venues, and game-times

  • Start thinking about different promos, events, or giveaways for each game

  • Utilize the team logo

If you choose a Musician or Band/Group, please adhere to the following guidelines:

Your Musician or Band/Group is going on tour!

• • Name the tour

  • Select 8 cities they will visit (think about geography vs cost)

  • Select real dates, venues, and showtimes

  • Be sure to select a smaller, less-popular band to open the show for your headlining Musician(s)

If you choose an Event/Convention, please adhere to the following guidelines:

• • Your event is 4 days long, Thursday-Sunday

  • Select real dates in 2018

  • Select a City and Venue

  • Start thinking about special guests, and promotions to attract fans

Print & Online Advertisements

(For more details see:  https://www.webpagefx.com/internet-marketing/print-ads-vs-online-ads.html)

When it comes to advertising, there are two basic options to choose from: Print and Online.

Print Ads include direct mail, flyers, and ads in magazines and newspapers. Online ads include pay-per-click advertisements, banner ads, and social media. 

Online Advertising has grown quickly in terms of both options and usage over the past few years, but many marketers still question whether or not it’s really more effective than traditional print advertising. Here’s why so many businesses are making the switch:

• • 87% of Americans are Internet users

  • Internet marketing allows companies to reach consumers as they’re actively searching for products, as opposed to interrupting them during other activities

  • Internet marketing strategies allow for much more advanced tracking and analytics

  • Online advertisements cost less

  • Online targeting is much more specific

Who is your Target Audience?

Some people assume online ads will appeal to a younger audience, while print will appear to an older audience. This isn't necessarily true. Internet users are diverse, and even in the age group with the lowest adoption rate (65+), the percentage that are Internet users is still 57%.

Fortunately, no matter who your target audience is, you can reach them with the advanced targeting options that online advertising offers. On PPC platforms like Google AdWords, you can target users based on the keywords they search for.

On social media platforms, you can choose your targeting based on age, location, gender, and interests. You can also create several ads with different content, and select different audiences for each.

With print ads, you're relying on a press kit. The press kit for a magazine, newspaper, directory, or other print medium will tell you how many readers read a specific publication, their median income, their age range, and their location.

Based on the above information, you can decide where you want to advertise for your events. If you decide to use a flyer or direct mail, you can rely on demographic information based on a specific location or mailing list. And although this can help you get a general idea of who you’re reaching, it’s not nearly as targeted as online options.

Your Turn, Create A Print or Online Advertisement

You can design your advertisement using Apps on your iPad or Programs on the PC's, it's up to you.  (Suggested Apps or Programs would be Adobe Photoshop, Canva, or Adobe Sketch)

Be sure to include all of the details (Who, What, When, Where, Why).  Be specific about venues, dates, times, and details.  

Color scheme is important.  Try to stick to 3-4 colors at most.

Font matters.  The font you select should match the theme and tone of your event.

Feature your best players or lead singer...The people featured in your ad should be popular and easily recognizable by fans.

A Few Examples.....

While the examples below don't quite have all of the necessary components, they do serve as a good example or starting point for you to get some ideas to begin your work.  Use them as a guide to start your work, but use the list above as must-haves.  Good Luck!

Turn this project in to Google Classroom when you are finished.

Homework = Watch the SuperBowl this weekend.  Pay special attention to the commercials.