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WELCOME!
We are in the Computer Lab for the next few classes. We will be creating our cereal boxes (all 6 sides), coupons, and print ads. Make sure your presentation is also complete, including all slides shown at the bottom of this lesson.
CEREAL BOX INSTRUCTIONS
As I mentioned many times in the past several weeks, you should have your painted cereal box in class TODAY. Instructions shown below.
Presentation Reminders
Look at the CEREAL CREATION PROJECT and the PRESENTATION RUBRIC and continue working on your presentation.
By the end of lesson-11, you should have finished the following slides:
Title Slide *****Slides listed in RED should have been done already*****
Introduction--Product Description
Introduction--Description of Need
Introduction--Why this cereal should go to market
Competitive Analysis--General industry data
Competitive Analysis--Direct and Indirect Competition
Target Market--Overview
Target Market--Demographics
Target Market--Geographics
Target Market--Psychographics
Marketing Plan - Product - Features and Benefits
Marketing Plan - Product - Elements of Packaging & Labeling
Marketing Plan - Price - Introduction Pricing Strategy
Marketing Plan - Price - Break Even Point Calculations
Marketing Plan - Price - Markup Calculations
Marketing Plan - Price - Pie Charts w/Anticipated Market Share
Marketing Plan - Place - Distribution Channels
Marketing Plan - Place - Physical Distribution
Marketing Plan - Promotion - Slogan
Marketing Plan - Promotion - Mascot / Trade Character
Marketing Plan - Promotion - Coupons, Advertisements, etc.
Conclusion - Re-State WHY this cereal should go to market?
Conclusion - Appreciation Statement / Questions
Reference Slide - Works Cited, Three Sources minimum
If you are falling behind, or want more time to work on your cereal box, presentation, etc. Please come in during FLEX or 1st CONNECT.
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