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Warm-Up Math
What is Marketing?
Marketing is defined as the process of developing, promoting, and distributing products, or goods and services, to satisfy a customers needs and wants.
Goods & Services
Goods are tangible products, such as sports equipment, or a microphone.
Services are intangible products such as theater tickets. (The ticket provides you entrance to the show, which is a service.)
Marketing Concept
The idea that organizations need to satisfy their customers while also trying to reach their organization's goals. So, in order to be profitable, businesses MUST focus their efforts on customer's needs and wants.
What is a Market?
A Market consists of potential customers with shared needs who have the desire and ability to buy a product.
What is a Target Market?
A Target Market is a specific group of consumers that a organization selects as the focus of their marketing plan.
The Marketing Mix (The 5 P's of Marketing!)
BizKids Video - BK 4 P's of Marketing Video
Product Decisions - involve goods, services, or ideas used to satisfy customer needs. This includes Designing, Naming, and Packaging a product.
Price Decisions - involve the exchange process between the customer and the seller. (How much?)
Place Decisions - involve making the product available to the customer by determining how and where the target market shops. (Channels of Distribution)
Promotion Decisions - involve how the goods or services are communicated to the consumer. (Slogans, Media, Advertising, etc.)
People - NONE of this happens without the hard work of People.
YOUR FAVORITE!!! - RESEARCH PROJECTFor this research project, you will create a presentation about your favorite:
Sports Team & Athlete
Band / Musician
Event / Convention.
Your presentation should be completed using Google Slides (11-15 total), and should feature many facts, images, and perhaps even some video. Focus on the what makes them so likable, why do they have such a large fan-base?
What did you like most about them? Where and when did they start? How many tickets have they sold? What is their history? Who are some of the people (big names/stars) featured in this area? What merchandise has spawned from this? Where can you find it today? (websites please...) How much would it cost? Tell us the story, give us the history, make us feel like we are Super-Fans! ... Other fun facts...etc.
BEGIN YOUR RESEARCH & CREATE YOUR PRESENTATION!!!
Please FINISH your presentation before next class. You will be presenting them during Lesson-2. BE READY!
Check out this SAMPLE PRESENTATION GUIDE before you start working on your presentation.
Homework - COMPLETE YOUR PRESENTATION if you have not already done so.
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