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Welcome!
WARM-UP
With an elbow partner, write down three of the most memorable company advertising slogans that you can think of. Please write the slogan AND the company it represents.
DEMO
How to type on a path using Custom Shape and Text Wrap.
What does it take to make a great slogan?
7 Tips to Create a Memorable Slogan
1. Keep it short and simple
2. Be consistent
3. Focus on what makes you different
4. Make it timeless
5. Ensure it can stand-alone
6. Consider your target market
7. Get input
According to The Washington Post, the top four most recalled slogans are:
Just do it! (Nike)
I’m lovin’ it (McDonald’s)
Have it your way (Burger King)
Melts in your mouth, not in your hand (M&Ms)
Do these slogans follow the 7 tips for creating a memorable slogan?
Which tip(s) does it follow?
Which tip(s) does it now follow?
Assignment: Create a Slogan for Your Business!
Your business is now entering the world of Catchy Slogans!
Think about the examples we showed you in class, and the ones listed below...!
Your assignment is create "SLOGO"(TM) using your slogans and logo as you see fit. Your slogan should include CREATIVITY, and be short, sweet, and to the point. Your design MUST be ONE COLOR.
This should be completed in Adobe Photoshop and should look like good enough to print on a T-shirt. (hint, hint, wink, wink)
Turn a copy of your SLOGO Design into Google Classroom when you complete them. The file should be in .PNG format please. Be sure to check spelling, grammar, and capitalization. Errors in your work are unacceptable.
DEADLINE
More Examples: (just for fun...)
Because You’re Worth It (L ‘Oreal)
What’s In Your Wallet (Capital One)
Like A Good Neighbor, State Farm is There (State Farm Insurance)
Get The London Look (Rimmel Cosmetics)
Strong enough for a man, but made for a woman (Secret Deoderant)
They’rrrre GR-R-REAT! (Kellogg’s Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Redbull Gives You Wings (Redbull)
Mmm mmm good! (Campbell’s)
Get In the Zone (AutoZone)
Come Hungry. Leave Happy. (IHOP)
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