S&EM-10

Welcome to Sports & Entertainment Marketing!

Warm-Up Math

Mad Minute #1

***This will be done on paper--make sure you have a pencil or pen available***

FOR ALL RUBRICS 

Please log on to For All Rubrics, and use this class code to join my class - 76430

FINAL MARKETING CAMPAIGN PROJECT

For the past 10 Lessons, you have been working hard to research a Sports Team/Band/Musician/Event, and develop pieces of a Marketing Campaign.  Now it is time to put all of those pieces together into your Final Marketing Campaign Presentation.  Your Marketing Campaign should be creatively assembled and displayed in a Google Slides Presentation.  Theme and Color Scheme are important, so stay true to your designs and promotions.  A final checklist for your slides presentation is shown below:

#1 - Intro Slide

#2 - About the Team/Artist/Band/Event

Use information from your "My Favorite" Presentation to help tell the story...who are they?  How did they start?  What are they now?  How can we promote them?

#3 - Print / Online Ad - ADD YOUR PROMOS & GIVEAWAYS!!!

If you chose a Sports Team, please adhere to the following guidelines:

Football - All 8 Home Games for a Season

Baseball - 2 - 4-Game Series at home (2 opponents total)

Basketball - 2 - 4-Game Series at home (2 opponents total)

Soccer - 8 Home Games vs 4 different opponents (1 must be a major rival)

• Select real dates, venues, and game-times

• Start thinking about different promos, events, or giveaways for each game

• Utilize the team logo

If you choose a Musician or Band/Group, please adhere to the following guidelines:

Your Musician or Band/Group is going on tour!

• Name the tour

• Select 8 cities they will visit (think about geography vs cost)

• Select real dates, venues, and showtimes

• Be sure to select a smaller, less-popular band to open the show for your headlining Musician(s)

If you choose an Event/Convention, please adhere to the following guidelines:

• Your event is 4 days long, Thursday-Sunday

• Select real dates in 2018

• Select a City and Venue

• Start thinking about special guests, and promotions to attract fans

#4 - Define Your Promotions / Give-Away Nights (4 slides)

If you chose a Sports Team, please adhere to the following guidelines:

• Select 4 of your 8 games to do a Promo/Giveaway.

• Do some research before you get started, try to come up with 4 concepts that give the fans something cool.

If you choose a Musician or Band/Group, please adhere to the following guidelines:

• Select 4 of your 8 concerts/shows to do a special Promo/Giveaway for your fans.

• Do some research before you get started, try to come up with 4 concepts that give the fans something cool.

If you choose an Event/Convention, please adhere to the following guidelines:

• Your event is 4 days long.  Each day you will do a special Promo/Giveaway.  Try to match this with guest that may be at your convention/event that day.

• Do some research before you get started, try to come up with 4 concepts that give the fans something cool.  This should speak to the fans that are paying a large amount of money to attend your event.  

• Tickets usually range in price from $25-50 per day.  You may also want to create a 4-day pass with special pricing.

#5 - Food & Beverage Menu (Show Off your Theme Ideas!)

• At Least 8 Food Menu Items, with detailed descriptions

• At Least 3 Beverage Menu Items (Soda counts as 1 - include all available flavors)

• Realistic Prices

• Color Scheme Design / Images - as appropriate

• If you use images, NO WHITE BOXES around the item, search .PNG or transparent

• Check - Capitalization, Spelling, Grammar, etc.

#6 - Merchandise (4 Designs minimum)

Keep the following in mind as you create your designs:

• Color Scheme--Make it POP!

• Image of the Team/Band/Event Logo as applicable

• Multiple Designs, Colors, and Sizes

• Four (4) different designs with available sizes, colors, etc.  

• PRICE for each item.  Price should be in this format  -  $9.99

• If you would like to sub in one "Popular Merch" design for a wearable, you may do so.

#7 - TV/Video Advertisement (30 seconds)

Creating a video advertisement is simple, if you stick to your message and clearly set a goal.  What will your message be about?

If you chose a Sports Team, please adhere to the following guidelines:

• Promote your team's upcoming season

• Highlight Promotions & Giveaways

• Make the fans want to attend your games

• Get them excited to buy tickets, souvenirs and other merch!

If you choose a Musician or Band/Group, please adhere to the following guidelines:

• Promote your upcoming tour

• Highlight Promotions & Giveaways

• Make the fans want to attend your concerts

• Get them excited to buy tickets, CD's, and other merch!

If you choose an Event/Convention, please adhere to the following guidelines:

• Promote your upcoming event

• Spotlight the focus for each of the four days...what is special about your event?

• Highlight Promotions & Giveaways

• Make the people want to attend your event

• Get them excited to buy tickets!

#8 - Conclusion

Final Marketing Campaign - SAMPLE PRESENTATION

Work Time & Homework

PRESENTATIONS NEXT CLASS!!!

Make sure you finish your Marketing Campaign Presentation.  We will turn it into Google Classroom and F.A.R. during Lesson 11, after presentations.  Any Q's?    See Mr. P.    

He is ALWAYS HAPPY TO HELP!